Store audits may be time-consuming and difficult to do right, but when they are done right, they can help you take your company to entirely new heights. One of the dangers of settling into running a company is that, sometimes, you don’t want change. An audit can force you to realize that certain habits and [...]
In the light of heightened competition in today’s times, it is important for industries like retail and construction to adopt a proactive approach to process improvement. Field reporting is one of the most important avenues through which such industries can identify lacunas in the system and initiate the process of fixing it. Traditionally, field data [...]
There is often unclarity and confusion regarding exactly what field marketing is, and how it differs from trade marketing and merchandising. Some companies may also wonder exactly how the practice can benefit them. An understanding of field marketing software and what it does – both for brands and the consumers they service – will reveal [...]
Many retail brands struggle with the problem of measuring, tracking, and reporting on the performance of the various aspects of their retail operations. The struggle is real, be it of extracting data from a single store operation for evaluating the in-store experience of the customers or to track the performance of the sales force spread [...]
We know that it’s physically impossible to be everywhere all at once – although many store owners wish that was a power they could possess. For the average retail store manager, performing store audits and gauging employee performance – and ultimately, figuring out exactly what a store’s “retail execution” potential is – is a daily [...]
In any retail situation, you quickly come to a point where profit margins are razor thin. Without constant optimization, field merchandising software and a hunt for the absolute best way to spend money, you’ll quickly go under in what is and will most likely continue to be the most overwhelmingly competitive industry on the planet. [...]
Are you facing losses in your business on account of wrong field reporting data that comes your way? Does it take forever for your field force to report back on vital data and then for its assessment of what improvements need to be undertaken based on customer inputs? Well, now is the time to look [...]
Part of the problem with success is that it can catch you unaware. You go from one construction job to two, then four, then six, and suddenly you’re still a small business, but a lot bigger than you really know how to handle. You need to keep your supply chain moving smoothly, supplying all your [...]
Field data collection help project managers, engineers and other employees stay informed throughout each project stage. Here are several common mistakes that can rob field data collection process of its effectiveness: Lack of Training on Specific Collection Procedures If you send 10 random field reporters to the same project and ask them to collect data, [...]
There is no denying the fact that the process of field data collection helps in improving customer experiences, evaluating operational progress, and gaining an edge over competition. But how that process is executed can often make the difference in whether you end up achieving these crucial objectives or not. Traditional data collection is fraught with [...]
