In-Store Promoters provide the best opportunity to turn a shopper into a buyer by being able to meet and engage with her face-to-face. Over half of our 6000-strong team serve as in-store promoters focused on delivering excellence in in-store execution – providing that extra focus needed to assist your brand visibility, along with other retail initiatives.
Detailing, upselling, cross-selling and building your brand by actually placing it in the hands of the shopper is what we do best. Finding and placing the right people with proper training, coaching and guiding them to achieve the brand’s in-store goals is what we strive for and live to do.
Having bodies in-store is not good enough. Each resource is a cost and each promoter has to be able to deliver a certain ROI to be able to justify the investment the brand makes in that promoter in the store. Overviewing performance, helping the promoter contact shoppers, and being able to convert shoppers into buyers is what we measure, review and act upon to justify the ROI for each promoter in each store.
PPMS understands how boots on the field work and what processes drive field marketing activation. PPMS has demonstrated its capabilities in many such activities, facilitating clients’ businesses to reach new opportunities and manage channels more efficiently.