Channel Activation
PPMS Field Marketing Services is a pioneer in offering the most professional and reliable product sampling services to a variety of companies in FMCG, FMCD, eCommerce, banking, telecom, etc.
We are experts at turning your company into a brand that a prospective buyer chooses over another while shopping in a store. Our excellent and specially curated in-store activation strategies help your store increase sales by a good percentage.
Our Channel Activation Services
New Product Launch Activations
Execute rollouts with branding blitz activities, sampling and awareness campaigns
Retailer Engagement Drives
Build relationships with shop owners through incentive programs, demo sessions, and on-ground activations.
Promoter Deployment
Drive sales and aid launches with trained field teams executing displays, promoting products and much more
Product Sampling
Improve brand awareness through in-store product sampling by trained teams
Channel Expansion
Increase points of sale for different kinds of products, depending upon the season
Brand Visibility Drive
Run BTL activations across different channels of sales
Driving Impactful Activations at Scale PPMS specializes in channel activation programs that go beyond visibility, we focus on outcomes. Whether you’re entering a new market, launching a seasonal promotion, or reinforcing brand presence, our expert execution teams deliver consistent experiences across regions. Backed by technology, analytics, and deep field insight, we help you build demand and trust — store by store.
By driving impactful activations at scale, PPMS specializes in channel activation
Hyperlocal Reach
Promoter Deployment at Scale
Fastest Turn Around Time
Dashboards and Mobile Reporting
Multi-Channel Flexibility
Photo Audited Proof of Execution
Frequently Asked Questions (FAQs)
What is product sampling and why is it important?
Product sampling includes letting a customer try a product before buying it. It is of incredible importance when it comes to increasing your overall revenue. While only 25% of consumers said that they were likely to buy a product after watching a television commercial, 73% said that they were more inclined towards purchasing it after first trying it.
What are the key benefits of product sampling?
Product sampling offers several advantages for your brand, including increased brand awareness, a higher number of sales, the ability to connect to the target audience at once, and customer activation through increased engagement with your product.
What are the benefits of in-store activation?
In-store activation increases the odds of your product catching the customer’s eye, creates more purchasing and sales opportunities, allows higher exploration time for customers to pick up your product from the checkout area, and enables better positioning of your product to increase promotion in a store.
Why is in-store activation important for product sampling?
In-store activation is quite important for product sampling, as it improves overall brand awareness. Store activation leads to consumer activation, as the product is placed so strategically that it catches the shopper’s eye.
What are the advantages of field activation for product sampling?
Field activation provides valuable first-hand feedback from your customer once they’ve tried your product, increased brand prominence, the ability to bring life into an aging brand and reach a younger audience more quickly, the power to cut through the sea of advertising clutter -TV commercials, print media, web ads, etc. and helps reinforce your brand’s positioning.
How does PPMS help manage channels more efficiently for store activation?
PPMS Field Marketing helps manage your channels through multiple approaches. For building opportunities in new channels, we use kirana stores as redistribution points for eCommerce shipments of your products and make traditional stores the facilitation points where consumers can place orders online. For existing channels, we sell wireless/Bluetooth Point-of-Sale (POS) devices to traditional trade stores and urge stores to become our neighborhood hyperlocal partners.
How does PPMS support new product introductions through store activation?
When introducing a new product, PPMS Field Marketing establishes UPI payment centers across different channels to facilitate seamless transactions and wider product reach.
How does PPMS Field Marketing handle channel expansion and consolidation?
For channel expansion, we increase points of sale for different kinds of beverages, depending upon the season. For channel consolidation, we establish direct communication with distribution partners to increase subscription and viewership of particular channels of a broadcasting client.
How long has PPMS been in the field marketing and store activation business?
PPMS Field Marketing has been in operation since 1999, and so, we know exactly what drives field activation. With over two decades of experience in store activation, consumer activation, field activation, and product sampling, PPMS brings unmatched expertise to your brand.
Why should I choose PPMS Field Marketing for store activation and product sampling?
PPMS Field Marketing Services offers top-notch and innovative store activation strategies, experienced professionals at your service, best-in-class store execution, and is a one-stop shop for merchandising, promotion, sales, and field marketing-all with 100% flexibility and zero complexity. Whether you want to introduce a new product or increase the point-of-sale of a particular product during peak season, you can expect PPMS to help you.
Why Should I Choose Store Activation?
Store activation is a crucial aspect of store execution and refers to providing shoppers with positive experiences. Its objective is to publicize store openings, influence purchases, and enhance the reputation of your store.
When strategically used alongside other strategies related to store promotion, store activation can help enhance the reputation of your store and develop strong relationships between you and your customers.
How can I increase active users in a retail store?
Using various store promotion strategies and store activation can help you increase footfall in your store and, thus, provide you with the opportunity to gain loyal and active customers as well. To ensure your sales promotion activities yield profitable results, you need to use these strategies efficiently.
Here Are a Few Ways You Can Increase Active Shoppers in Your Store:
- Create a safe and healthy atmosphere.
- Ensure that your store can be found online.
- Hire employees that can provide excellent shopping experiences.
- Use displays and banners efficiently.
- Use consumer activation strategies to increase sales.
- Respect customer reviews.
Why Should I Invest in Product Sampling? Is it beneficial for brand promotion?
Product sampling is an excellent way to promote your store. While you might think giving out product samples might affect your sales negatively, it is basically an investment that guarantees fruitful results.
Providing customers with samples not only gives them a chance to try out the product before they buy it but it also helps you project yourself as a trustworthy store. As such, product sampling helps you influence people to like your store and appreciate it. Your concern about customer satisfaction
Why is Brand Activation Important?
Brand activation is an efficient and effective method to develop an interest in the minds of customers and influence their decision of purchasing products of a specific brand. While it is guaranteed to increase sales, consumer activation helps gain the trust of your customers, keeping them coming for long.
How does Store Activation help Brands?
As a brand, store activation helps you attract more customers and enhance your overall reputation. It informs customers about new stores and products where the products of your brand are available.
Once you gain loyal customers, you can encourage them to try out specific products of your brand as part of store promotions.
A product launched recently by your brand might go unnoticed due to inefficient advertising and ineffective promotional activities. However, when used alongside store execution strategies, store activation is a guaranteed and efficient way to promote your brand.
How does Store Activation help Brands?
Using consumer activation campaigns as part of store promotions can help you boost sales, gain trust, and enhance your reputation in the market.
Here Are a Few Steps You Should Follow When Creating a Store Activation Plan:
- Fix your goal – You need to decide what the aim of the campaign is and what it is that you want to promote through store execution.
- Prepare a budget – It is important to decide the investment you want to put in for the campaign. Without it, you just might end up losing more than what you gain.
- Know and Reach out to Your Target Audience – Plan who you want to target with the campaign and find the most effective way to reach out and inform them.