Retail Product Merchandising Services : PPMS

Retail Product Merchandising Services by PPMS

PPMS Field Marketing Services has expertise in product merchandising varying across industries like Telecom, Technology, Consumer Durables, FMCG, Mobility, Beverages, and more. We strive to bring products and people to life at a store by attracting buyers to purchase products through different strategies and channels of retail merchandising.

We provide end-to-end merchandising solutions. Our team of retail merchandisers takes complete ownership of the result. We have a network of supervisors and operation managers who coordinate the efficient functioning of field execution, and share this information back with the client’s sales and merchandising team.

Features & Benefits of In-Store Retail Product Merchandising Services

The goal of PPMSs’ retail store merchandising activity is to assist in a retail strategy to generate revenue for the benefit of both retailer and client. Retail merchandising in India has been witnessing an uplift in traditional markets and given way to more engaging formats such as grocery stores, hypermarkets, and departmental stores.

Some unique features and benefits of in-store merchandising are:

  • Attracting buyers through planogramming and positioning of individual and group samples
  • Execution of branding, assets, and fixtures
  • Complete ownership of the end-result
  • Assistance in timely deliveries within set guidelines

How Do In-Store Retail Merchandisers Work?

Within in-store merchandising, sales merchandisers closely work with the buyers at a company level to increase profits by tracking and reporting the sales trends and keeping control on the stock levels. They are also responsible for field merchandising and ensuring that the right quantities of goods are available in the stores and that they are getting sold at the correct prices. Retail store visual merchandising is another role of these merchandisers

We Offer Merchandising Services Across Every Type of Channel:

PPMS is one of those retail merchandising companies that provides merchandising solutions across various channels, like:

  • Modern Trade
  • Traditional or General Trade
  • Kiosks
  • Brand Stores
  • Multi-brand stores
  • Hypermarkets
  • Departmental Stores

Besides, we also specialize in field merchandising and retail fashion merchandising. We also help in strategy, product selection, placement, design, shelving, and more services. We at PPMS understand the structure of these channels and accordingly provide efficient plans for effective execution across all of them.

Why Should You Choose PPMS for In-Store Retail Product Merchandising Services?

PPMS in-store retail product merchandising services help the brands and retailers sell more by attracting shoppers and turning them into buyers. Our team of experienced professional retail merchandisers also assists the companies in improving their sales across varied channels and geographies.

PPMS, currently active across 800+ towns and 140,000 stores, is the right strategic partner for you to promote your product, boost your sales, and expand your business.

Frequently Asked Questions

Why do I need Retail Merchandising?

The process of carrying out various tasks that contribute towards the sales and promotions of products in a store is known as retail merchandising. While different stores offer a different set of products, retail merchandising can help them efficiently attract customers to the store and influence their decision to purchase products.

Attractive packaging, discounts, offers, gifts, and promotional schemes are a few well-known and efficient methods of product merchandising.

Does Visual Merchandising in Retail Stores increase sales?

Visual merchandising refers to beautifying the interior look and enhancing the presentation of products in a store. It is extremely important to enhance the aesthetics of your store and strategically plan the product placement in your store as well.

Efficient retail merchandising will not only attract more consumers to your store but help you manage the sale of specific products as well.

Why is Product Merchandising important for brand performance?

Product merchandising helps increase the overall footfall in your store and, therefore, boost sales as well. It is an efficient way to improve a store’s reputation and, thus, enhance brand performance too.

While a customer is impressed by your merchandising techniques, their attention is attracted towards the brands you efficiently promote as well. However, you need to ensure that you plan your strategies targeting the brand you want to enhance the performance of.

What is the most important aspect of Merchandising?

Visual merchandising and the presentation of products is the most important aspect of merchandising. The presentation of products in your store is a crucial aspect considering it will be the decisive factor according to which consumers will be attracted to specific products.

Visual merchandising is a creative and artistic process. Therefore, you need to carefully plan your layout and requirements of other aspects like product information and lighting requirements as well. If used strategically, merchandising techniques can not only increase sales but improve your reputation in the market as well.

What is in-store merchandising?

Strategizing product placement to encourage consumers to buy them is known as in-store merchandising. The goal is to boost footfall and sales by influencing the consumer’s decision. In-store merchandising is an efficient way to improve a store’s reputation, while effectively helping in gaining the trust of your consumers as well.

The five R’s recommended as the key to success by numerous merchandising companies are:

  • Right merchandise
  • Right place
  • Right time
  • Right quantities
  • Right price

If you stick to these 5 R’s, you’re guaranteed to see fruitful results for your efforts.