Prerna

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About Prerna Gupta

With a diverse background that spans operations, business strategy, online advertising and marketing, supported by a strong education in management and economics, I'm a quick learner with a versatile skill set.
Education: 1. London Business SchoolDegree Name: Masters in ManagementDates attended or expected graduation: 2014 – 2015A Masters degree in Management, with special emphasis on Marketing, Brand Management and Entrepreneurship. 2. Fudan UniversityDegree Name: Certificate Course Field Of Study Doing Business In China Dates attended or expected graduation: 2014 – 2014 A short introductory course on businesses, markets and the economy of China. 3. Stella Maris College Degree Name: Bachelor of Arts (B.A.) Field Of Study Economics Dates attended or expected graduation: 2010 – 2013 4. Sishya Dates attended or expected graduation: 1999 – 2010 Experience: Admissions Consultant Company Name: App Mission: An Education Consultancy Full-time Dates Employed: Aug 2020  – Present Employment Duration11 mos Applications that lead to Admissions! Over the years, I've had the opportunity to guide and advice several friends and acquaintances on their college applications. Applications which resulted in interview calls and unconditional offers from top universities and colleges across the world. I'm now thrilled to share my application know-how with a broader audience. Looking forward to helping you create a hard hitting application - one that hits it right out of the park! Visit appmission.in, or send me a LinkedIn message to learn more about my applicant-centred approach. Chief Marketing Officer Company Name: 3 Point Human Capital Pvt. Ltd Dates Employed: Dec 2018 – Present Employment Duration: 2 yrs 7 mos Founder Company Name: Joygive Dates Employed:  Jul 2016 – Aug 2018 Employment Duration: 2 yrs 2 mos Location: Chennai Area, India An online donation-based gift registry which invites you to celebrate by supporting a deserving NGO on your special day with contributions from loved ones. Founder and Blogger Company Name: The Trousseau Dates Employed: Nov 2015 – Dec 2016 Employment Duration: 1 yr 2 mos Location: Chennai Area, India The Trousseau is a platform to help you look absolutely amazing at the next wedding you're at - especially if it's yours! My unconditional love for Indian Culture, Weddings, Fashion and Bollywood - in that order - come together to make The Trousseau your go-to resource for wedding style. Business Development Manager Company Name: PP Merchandising Services Pvt. Ltd. Dates Employed: Aug 2015 – Oct 2016 Employment Duration: 1 yr 3 mos Location: Chennai Area, India Seeking and developing new business opportunities, with the aim of diversifying the portfolio of services offered by the company. Online Specialist and Workflow Lead Company Name:  Google Dates Employed: Jun 2013 – Jul 2014 Employment Duration: 1 yr 2 mos Location: Hyderabad Area, India Online advertising solutions specialist for Small and Medium Businesses. Also managed the internal productivity and team efficiency for the erstwhile 30 member UK Advertiser Services team (India). Summer Analyst Company Name: Goldman Sachs Dates Employed: Apr 2012 – Jun 2012 Employment Duration: 3 mos Carried out data analysis to improve the efficiency of the Client Middle Office Team, Securities Operations. Proposed ways in which the efficiency of the team could be improved by 20%.
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What are the Current Trends in Retail Merchandising for Increasing Sales?

By |2022-06-24T15:52:51+05:30April 6th, 2021|Merchandising|

Merchandising for Effect For Western retailers, the last third of the year is the make or break season. Back-to-school runs into Halloween, which runs into Thanksgiving, which runs into Christmas/Hanukkah/New Year’s. Contrary to popular wisdom, location retail is not dead, and small businesses with unique goods benefit from the desire of gift givers to offer [...]

Remote Data Collection: Dos and Don’ts

By |2021-04-06T13:30:13+05:30April 6th, 2021|Field Reporting|

Remote data collection is the wave of the future - a key to boosting your company’s efficiency and productivity. If you are just starting to venture out into this type of virtual data collection, here are several do’s and don’ts that you need to seriously consider to prevent any unnecessary complications and downtime. Educate All [...]

10 Ways Mobile is Transforming Field Reporting

By |2021-04-06T12:32:03+05:30April 6th, 2021|Field Reporting|

Here is a list of 10 ways on how mobile is transforming field reporting today. Address Issues in Real-Time By implementing mobile field reporting and service management into your operations, you can effectively identify and address issues in real-time. There will no longer be a need to deal with unnecessary delays and downtime. Mobile management allows [...]

Field Reporting Tools – Bringing your “A Game” on the field

By |2022-05-25T11:58:08+05:30April 6th, 2021|Field Reporting|

Field operations are an integral part of any marketing team, and more fortunes have been made on the field than from behind a desk. Most retail manufacturers and especially those producing consumables like food and beverages, depend highly on the efficiency of their on-field teams. Managing a large work force, especially when they are on [...]

Best Ways to Enhance Your Merchandising Performance

By |2022-05-04T15:17:21+05:30March 10th, 2021|Merchandising|

Smaller businesses have always faced significant disadvantages when it comes to field merchandising. However, recent developments are finally putting field merchandising software in the hands of small retail and wholesale businesses. Understanding inventory control, creating Planograms, and working with real-time statistics on sales and store layout can help even a small business perform like a [...]

How to Ensure Profitability Using a Merchandising App

By |2021-03-09T23:34:13+05:30March 9th, 2021|Merchandising|

These days, mobile apps are becoming more and more popular. Think only big businesses with deep pockets can use apps to connect to their target market? Think again. With growing consumer use of mobile internet, it’s only a matter of time before your business takes the plunge. How Mobile Merchandising App or Software Helps Retail [...]

Field Service Management: The Best Practices

By |2023-11-06T11:52:18+05:30March 9th, 2021|Field Data Collection|

When working on the field in industries such as healthcare, property maintenance, construction, telecommunication and various other businesses that involve remote servicing, installations and services rendered outside company property, having an efficient and comprehensive field service plan and field data collection software is necessary. That is the gist of field service management as per Technology [...]

How Field Sales Management Software Facilitates Reporting

By |2021-02-09T12:10:41+05:30February 9th, 2021|Field Reporting|

When it comes to providing companies with a quarterly outlook on how things are, sales managers can learn quite a lot from battle-hardened, quality journalists. Data is everything to a reporter, journalist or news agency – it is information, knowledge, factual hard numbers that speak volumes towards a crowd’s behavior, performance, thought process and more. [...]

What is a Retail Store Display? How can you Build an Effective Store Display?

By |2023-05-26T12:03:43+05:30February 3rd, 2021|Merchandising|

A retail store display or a retail display refers to product promotion in a retail store. Products promoted in POP displays, window displays, shelves, tables, or any other space in a store comes under the umbrella term of a retail store display. If you’re a visual merchandiser who is tasked with the challenging task of [...]

Retail Sales Merchandiser: Definition, Job Description and Requirements

By |2023-09-19T15:33:37+05:30February 2nd, 2021|Merchandising|

A career in retail merchandising has grown steadily over the years. If you’re ready to take on the world of merchandising and explore a career in it, you have landed in the right place. This blog post is for everyone who is curious to learn about retail merchandising. Retail Merchandiser Definition In simple words, a [...]

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