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Store Inventory Management: Meaning & Benefits

By |2022-01-07T12:13:37+05:30January 5th, 2022|Merchandising|

Managing the flow of inventories in your retail store can be challenging. Can you account for the value of your inventories manually? How do you understand when to buckle yourself up and sell them? Of course, you need a proper system and software for ensuring this, and store inventory control lets you accomplish all this. [...]

How to Use the Price Quality Matrix to Optimize Your Product Pricing?

By |2022-01-07T11:11:02+05:30January 4th, 2022|Merchandising|

Are you confused about the prices you set for your store products?  The price-quality model has gained considerable popularity in recent times owing to the increased consciousness amongst the customers where they pay for the quality of the items they purchase. While following the price-quality matrix might seem like a compromise for your profits, it [...]

Optimizing the Right Product Mix for Retail Channels

By |2022-01-07T11:09:13+05:30January 3rd, 2022|Field Reporting|

Product Mix is a process through which you can combine several complementary products and form a meaningful arrangement in your store.  Is your store looking cluttered and confusing? Beware this might reduce your customers as such stores might lead to confusion. Remember, the best way to ensure higher sales and a more remarkable customer base [...]

Five Types of Production Planning

By |2022-01-07T11:05:45+05:30December 16th, 2021|Merchandising|

Production is a vital activity within an enterprise involving transforming raw materials into finished products. The manufacturing process requires critical evolutions to produce essential products. As a result, production planning forms an integral part of modern manufacturing operations.  Product planning refers to fixing the manufacturing plan by providing information for its execution, collection, recording of [...]

Effective Ways To Optimise Your Retail Operations

By |2022-01-07T11:04:12+05:30December 2nd, 2021|Field Reporting, In Store promoters|

The retail business was critically affected during the pandemic. Companies stepped up to create a strong presence on online platforms as the world became digital. Although online spaces have been thoroughly optimised in recent times to enhance customers’ shopping experiences, the feeling of shopping in a brick-and-mortar store is incomparable. Therefore, since the situation has [...]

Socio-Economic Classification in Retail Marketing

By |2021-11-08T16:30:46+05:30November 8th, 2021|Merchandising|

A general classification of marketing used to describe the population is the Socio-Economic Classification or the SEC. It was created in 1988 and ratified by the Market Research Society of India (MRSI). According to the SEC, consumers were classified based on the two basic yet essential parameters. The occupation and education of the (CWE) Chief [...]

5 Types of Fixtures in Visual Merchandising

By |2021-11-08T17:04:58+05:30November 2nd, 2021|Merchandising|

What are Retail Store Fixtures? Visual Merchandising is a crucial term for retailers. Strategic merchandising attracts customers’ attention and increases sales. The store must attract passersby while creating a comfortable yet exciting journey for customers within the store. Thus, visual merchandising involves the use of color schemes, floor layout, display fixtures, etc. All kinds of [...]

Amazing Benefits Of Scan-Based Trading

By |2021-12-27T00:32:39+05:30November 1st, 2021|Merchandising|

Retailers and the entire DSD supply chain enjoy the perks of Scan-based trading (SBT). If you’re a retail store owner, your store benefits from saving inventory costs, eliminating or reducing shrink, less merchandising process time, and enhanced operational time. All of this leads towards the primary objective, i.e., boosting sales. Implementation of a Scan-based trading [...]

What is Retail Planogram in Visual Merchandising?

By |2021-12-27T01:31:55+05:30October 31st, 2021|Merchandising|

What is a Retail Planogram? The fundamental advantage of having a brick-and-mortar store is the physical space. It is essential to make the best use of this space to derive the most out of your business. The area is utilized by shelves, product standees, check-out counters, aisles for customers to navigate your store, etc.  Planograms [...]

7 Benefits of BTL Activities for Brand Promotion and Activation

By |2021-12-06T09:50:37+05:30October 30th, 2021|Channel Activation|

What is BTL Marketing?  In a dynamic world of trends, businesses cannot succeed using traditional strategies. As consumers are changing their lifestyles, brands and companies must change their ways of reaching out to them. ATL (Above the Line) activities were popular years ago. Brands marketed their products using print, media, radio, and the internet. However, [...]

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