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8 Insights On How To Merchandise Your Store

By |2021-07-22T16:57:55+05:30July 21st, 2021|Merchandising|

Retailers practice merchandising in India by employing dynamic and innovative techniques, promoting products and driving sales. All visual merchandising strategies focus on enhancing the appearance of retail displays to grab the customers' attention. Wherein the ultimate goal of the product display strategy is conversion.  For example, at clothing stores, merchandise is displayed in a manner [...]

5 Proven Ways To Increase Conversion In Retail Store

By |2021-07-22T17:15:00+05:30July 21st, 2021|In Store promoters|

Have you ever noticed customers walk into your retail store, take a look at some products, and then walk right out?  Alas! The store's conversion rate just dropped down.  That's a sign for a retail promoter to scale up and boost the effectiveness of any sale strategy!  You can now solve your low conversion rate [...]

Product Display: The Best Practices For Retail Stores

By |2021-07-23T00:56:11+05:30July 21st, 2021|Merchandising|

Product display is a concept that has gained a lot of importance in today's era! A product or merchandise display is a distinctive presentation of a store's products meant to attract and even entice customers.  Of course, the nature of these displays will differ depending on the industry. Still, all merchandise displays will be based [...]

What Is The Meaning Of MOP Or SRP?

By |2021-07-24T23:29:29+05:30July 21st, 2021|In Store promoters|

Introduction Every market system operates on certain pricing strategies which the retailers are bound to follow. These strategies set definite guidelines and price limits for the products and services sold so that the retailers do not sell them below or beyond the prescribed level. These include MOP, SRP, or MRP. Therefore, it is imperative to [...]

Stock Audit: How To Perform Stock Audits For Businesses?

By |2021-07-25T00:30:29+05:30July 21st, 2021|In Store promoters|

Stock audits are an essential tool to monitor the performance of your retail organization. The practice is akin to a 360° appraisal regarding the effectiveness of your retail operations in generating sales. Stock auditing involves evaluating everything from your inventory management system, ensuring that you are neither overstocked nor understocked. It also involves assessing the [...]

Significance Of A Distributor Management System For An Indian FMCG Company?

By |2021-07-25T01:36:35+05:30July 21st, 2021|Merchandising|

Everyone in the economy uses fast Moving Consumer Goods (FMCG) products. Being smartly priced and packaged, they offer great convenience to the consumers. The critical factor here is the ability to go to your neighbourhood store and purchase the product of your choice. To ensure that this process runs smoothly, FMCG companies must have an [...]

All You Need To Know About POSM And Its Types

By |2021-07-25T03:13:18+05:30July 21st, 2021|In Store promoters|

Marketing and advertising professionals use the term 'POSM', an acronym for 'Point of Sale Materials'.  What does that mean? Point of Sale Materials is advertising materials used by brands to convey their message or communicate information to the consumers at the point of sale. It is usually adopted by the 'Below the Line' or BTL [...]

The 3 Significant Types of Merchandise Data Each Retailer Should Know

By |2021-06-28T14:51:57+05:30May 28th, 2021|Merchandising|

Your store may be selling the best quality products at rates that strike the perfect balance between affordability and profitability. Your store premises may boast of the most exquisitely designed interiors and myriad types of merchandising displays. But how do you move further from here and understand whether your strategy is successful? Without a concrete [...]

Product Distribution Strategy: A Complete Guide

By |2021-05-29T22:10:29+05:30May 28th, 2021|In Store promoters|

What is Product Distribution? To answer this question, first, you must understand what distribution is. And so, what is distribution? If retail promotion is not a new concept to you, you must be familiar with the 4P's of marketing. That is Product, Price, Promotion, and Place, which refers to distribution. You have a product you [...]

How to Engage All Five Senses with Visual Merchandising

By |2021-05-29T23:13:57+05:30May 28th, 2021|Merchandising|

Can you recall the last store you visited where you smelled something, maybe just coffee or a herb? Now remember that one store you entered and found it visually appealing. Try to recall what was the factor that pleased you - the display, collection, or the placement of the products. Now, imagine that this world [...]

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