Most professionals in the merchandising industry are aware of the importance of retail store visual merchandising. It is a skill you should master if you’re a brand with a tangible product you want to sell in retail stores because it helps you catch the attention of your target audience and improve your sales numbers. It [...]
With the holiday season in the US fast approaching, pop-up is the word everyone knows. While traditional mall stores like PacSun and Aeropostale are falling like dominoes, pop-up stores are bringing brands to locations that they previously never considered. Originally used during the recession to plump up empty mall storefronts, pop-ups have escaped the mall [...]
The old saying “What you see is what you get” applies in numerous ways within the typical storefront. Product presentation and placement, employee dress and grooming as well as the cleanliness of your store are essential factors to consider when it comes to a high-quality shopping experience. However, your store’s visual merchandising plays an integral role in [...]
Smaller businesses don’t need to work harder to succeed; they just have to work smarter. Unlike big retailers, smaller companies have a certain flexibility and adaptability that big retailer’s momentum just won’t allow. A small business has to be able to stop on a dime, change course, and do it with smooth precision. This is [...]
Vertical merchandising. You may not know what it is, though you see it every day. You go to a grocery store, the local big box store, or even your chain pharmacy. It’s important for these types of businesses to use retail merchandising that arranges their sales space. They use a planogram so that everything is neat [...]
Today, mobile apps give retailers a competitive edge over others. Get here 5 best ways how retailers can gain a competitive advantage with mobile apps. Retail Software - A Modern Sales Approach Retail software is an important tool for conducting business in the field of sales. From advertising and merchandising apps to store audit software, [...]
Many people have heard of mystery shopping. From a layman’s standpoint, it seems straightforward: you purchase goods or services under the guise of being a regular customer, report your experience and get paid. However, there is much more to being a mystery shopper than most people might estimate, and it can be both a fun [...]
Retail marketing is the process that makes a product directly accessible to customers. The customer is king. That should be the first and most important part of your retail marketing strategy. Many people feel that what retail covers is merely the product reaching the shelves at the respective store. But that is not true. It [...]
What is Merchandise Planning? Merchandise planning process refers to selecting, managing, and displaying products in a manner that they bring maximum turnover on a brand name. This is all done by meeting consumer needs and desires. The activity seeks to meet consumer demand by making the right merchandise available to customers at the right time, [...]
Defining Product Merchandising Product merchandising in retail is chiefly defined as a widened scope of organisational factors and activities starting from product design, display design, store design, product stocking, pricing, and packaging. It also involves determining which products should be displayed to the target audience, thereby consistently promoting in-house sales to drive revenue. PPMS Field [...]
