Retail businesses and consumer goods companies require an effective sales territory management plan. A part of the sales merchandising activity is to define clear territories. It ensures the productivity of sales merchandisers or field representatives. The strategy helps the sales team to meet their business goals. In today's competitive market scenario, businesses struggle to meet [...]
Accurately pricing your products will give your business a competitive edge in the market. Shoppers usually compare the price of products offered by different stores before purchasing. In an attempt to gain customers' attention, retailers offer products at the lowest price and end up violating the MAP (minimum advertised price) policies that brands lay down. [...]
The size or nature of your business does not determine whether you 'need' a financial strategy. Hence, if you own a retail business, tackling the financial aspects of the operations is crucial. Without such a finance management system in place can negatively impact your store, including a loss of revenue. The solution lies in creating [...]
Marketing is much more than generating eye-catching content and using engaging advertisements. One of the sole aspects of marketing is understanding consumer behaviour to offer products according to their tastes and preferences. What is Consumer Behaviour in Marketing? Consumer behaviour, by definition, is the study of customers, their likes, dislikes, and their trends in purchasing [...]
Managing the flow of inventories in your retail store can be challenging. Can you account for the value of your inventories manually? How do you understand when to buckle yourself up and sell them? Of course, you need a proper system and software for ensuring this, and store inventory control lets you accomplish all this. [...]
Are you confused about the prices you set for your store products? The price-quality model has gained considerable popularity in recent times owing to the increased consciousness amongst the customers where they pay for the quality of the items they purchase. While following the price-quality matrix might seem like a compromise for your profits, it [...]
Production is a vital activity within an enterprise involving transforming raw materials into finished products. The manufacturing process requires critical evolutions to produce essential products. As a result, production planning forms an integral part of modern manufacturing operations. What is Production Planning? Now let's understand what production planning is. Product planning refers to fixing the [...]
A general classification of marketing used to describe the population is the Socio-Economic Classification or the SEC. It was created in 1988 and ratified by the Market Research Society of India (MRSI). According to the SEC, consumers were classified based on the two basic yet essential parameters. The occupation and education of the (CWE) Chief [...]
What are Retail Store Fixtures? In layman’s terms, retail store fixtures are structures used in-store to display inventory or products attractively. To know what kind of fixtures will benefit you the most, let’s understand the options available and get an overview of how they can help. Fixtures can be anything as simple as a pegboard to [...]
Retailers and the entire DSD supply chain enjoy the perks of Scan-based trading (SBT). If you’re a retail store owner, your store benefits from saving inventory costs, eliminating or reducing shrink, less merchandising process time, and enhanced operational time. All of this leads towards the primary objective, i.e., boosting sales. Implementation of a Scan-based trading [...]
