One of the most effective and engaging marketing strategies is the endcaps displayed at a brick-and-mortar store. Endcaps help the brand to stand out and be seen amidst the chaos of in-store shopping. It has been observed that having retail endcaps in the store allows the customers to understand the brand and its product in [...]
A good beat strategy is one of the most critical parts of FMCG sales and distribution management for the plain reason being that it prevents wastage of time and effort. Clearly defined territories guarantee that field executives do not overlap and focus on their outlets and produce business, which is the organization's ultimate goal. This [...]
Retail and business owners often tend to believe that customer purchases are random; and that various products appeal to specific customers, leading to a purchase. This belief leads to many misconceptions, even when it comes to identifying a suitable approach for product and service marketing. What often happens is, buyers go through a specific series [...]
Retailers practice merchandising in India by employing dynamic and innovative techniques, promoting products and driving sales. All visual merchandising strategies focus on enhancing the appearance of retail displays to grab the customers' attention. Wherein the ultimate goal of the product display strategy is conversion. For example, at clothing stores, merchandise is displayed in a manner [...]
Product display is a concept that has gained a lot of importance in today's era! A product or merchandise display is a distinctive presentation of a store's products meant to attract and even entice customers. Of course, the nature of these displays will differ depending on the industry. Still, all merchandise displays will be based [...]
Everyone in the economy uses fast Moving Consumer Goods (FMCG) products. Being smartly priced and packaged, they offer great convenience to the consumers. The critical factor here is the ability to go to your neighbourhood store and purchase the product of your choice. To ensure that this process runs smoothly, FMCG companies must have an [...]
Your store may be selling the best quality products at rates that strike the perfect balance between affordability and profitability. Your store premises may boast of the most exquisitely designed interiors and myriad types of merchandising displays. But how do you move further from here and understand whether your strategy is successful? Without a concrete [...]
Can you recall the last store you visited where you smelled something, maybe just coffee or a herb? Now remember that one store you entered and found it visually appealing. Try to recall what was the factor that pleased you - the display, collection, or the placement of the products. Now, imagine that this world [...]
Merchandising for Effect For Western retailers, the last third of the year is the make or break season. Back-to-school runs into Halloween, which runs into Thanksgiving, which runs into Christmas/Hanukkah/New Year’s. Contrary to popular wisdom, location retail is not dead, and small businesses with unique goods benefit from the desire of gift givers to offer [...]
Smaller businesses have always faced significant disadvantages when it comes to field merchandising. However, recent developments are finally putting field merchandising software in the hands of small retail and wholesale businesses. Understanding inventory control, creating Planograms, and working with real-time statistics on sales and store layout can help even a small business perform like a [...]
