Retailers practice merchandising in India by employing dynamic and innovative techniques, promoting products and driving sales. All visual merchandising strategies focus on enhancing the appearance of retail displays to grab the customers' attention. Wherein the ultimate goal of the product display strategy is conversion. For example, at clothing stores, merchandise is displayed in a manner [...]
Product display is a concept that has gained a lot of importance in today's era! A product or merchandise display is a distinctive presentation of a store's products meant to attract and even entice customers. Of course, the nature of these displays will differ depending on the industry. Still, all merchandise displays will be based [...]
Everyone in the economy uses fast Moving Consumer Goods (FMCG) products. Being smartly priced and packaged, they offer great convenience to the consumers. The critical factor here is the ability to go to your neighbourhood store and purchase the product of your choice. To ensure that this process runs smoothly, FMCG companies must have an [...]
Your store may be selling the best quality products at rates that strike the perfect balance between affordability and profitability. Your store premises may boast of the most exquisitely designed interiors and myriad types of merchandising displays. But how do you move further from here and understand whether your strategy is successful? Without a concrete [...]
Can you recall the last store you visited where you smelled something, maybe just coffee or a herb? Now remember that one store you entered and found it visually appealing. Try to recall what was the factor that pleased you - the display, collection, or the placement of the products. Now, imagine that this world [...]
Merchandising for Effect For Western retailers, the last third of the year is the make or break season. Back-to-school runs into Halloween, which runs into Thanksgiving, which runs into Christmas/Hanukkah/New Year’s. Contrary to popular wisdom, location retail is not dead, and small businesses with unique goods benefit from the desire of gift givers to offer [...]
Smaller businesses have always faced significant disadvantages when it comes to field merchandising. However, recent developments are finally putting field merchandising software in the hands of small retail and wholesale businesses. Understanding inventory control, creating Planograms, and working with real-time statistics on sales and store layout can help even a small business perform like a [...]
These days, mobile apps are becoming more and more popular. Think only big businesses with deep pockets can use apps to connect to their target market? Think again. With growing consumer use of mobile internet, it’s only a matter of time before your business takes the plunge. How Mobile Merchandising App or Software Helps Retail [...]
A retail store display or a retail display refers to product promotion in a retail store. Products promoted in POP displays, window displays, shelves, tables, or any other space in a store comes under the umbrella term of a retail store display. If you’re a visual merchandiser who is tasked with the challenging task of [...]
A career in retail merchandising has grown steadily over the years. If you’re ready to take on the world of merchandising and explore a career in it, you have landed in the right place. This blog post is for everyone who is curious to learn about retail merchandising. Read on to know more. Retail Merchandiser [...]
