Everyone in the economy uses fast Moving Consumer Goods (FMCG) products. Being smartly priced and packaged, they offer great convenience to the consumers. The critical factor here is the ability to go to your neighbourhood store and purchase the product of your choice. To ensure that this process runs smoothly, FMCG companies must have an [...]
What does POSM mean? POSM is an acronym for Point of Sale Marketing or Point of Sale Materials and is used by brands to convey their message or communicate information to the consumers at the point of sale. It is usually adopted by the 'Below the Line' or BTL marketing campaigns. BTL marketing focuses and targets a specific [...]
Your store may be selling the best quality products at rates that strike the perfect balance between affordability and profitability. Your store premises may boast of the most exquisitely designed interiors and myriad types of merchandising displays. But how do you move further from here and understand whether your strategy is successful? Without a concrete [...]
What is Product Distribution? To answer this question, first, you must understand what distribution is. And so, what is distribution? If retail promotion is not a new concept to you, you must be familiar with the 4P's of marketing. That is Product, Price, Promotion, and Place, which refers to distribution. You have a product you [...]
Can you recall the last store you visited where you smelled something, maybe just coffee or a herb? Now remember that one store you entered and found it visually appealing. Try to recall what was the factor that pleased you - the display, collection, or the placement of the products. Now, imagine that this world [...]
What is a Field Sales Representative? Also known as outside sales, field sales is the process used by companies to visit prospects, directly engage them to make more sales. A field sales representative is the person in charge of making it happen and is usually an employee of the company or brand they are [...]
Data-Driven Retail Execution As a wise retailer, you do know how important it is to beat your competitors to acquire a larger market share through your promotion display. That means using creative ideas store management to entice buyers into choosing your brand and not your rival. Some businesses will succeed in their efforts, and others [...]
Field Operations Manager Definition For a company that uses field teams marketing, selling, and merchandise their products, hiring a field manager or a field operations manager is one smart move. He/she is responsible for organizing and overseeing the day-to-day activities to ensure that everything is running smoothly. But there is more to the job than [...]
Merchandising for Effect For Western retailers, the last third of the year is the make or break season. Back-to-school runs into Halloween, which runs into Thanksgiving, which runs into Christmas/Hanukkah/New Year’s. Contrary to popular wisdom, location retail is not dead, and small businesses with unique goods benefit from the desire of gift givers to offer [...]
Remote data collection is the wave of the future - a key to boosting your company’s efficiency and productivity. If you are just starting to venture out into this type of virtual data collection, here are several do’s and don’ts that you need to seriously consider to prevent any unnecessary complications and downtime. Educate All [...]
