These days, mobile apps are becoming more and more popular. Think only big businesses with deep pockets can use apps to connect to their target market? Think again. With growing consumer use of mobile internet, it’s only a matter of time before your business takes the plunge.

How Mobile Merchandising App or Software Helps Retail Business

Here’s how a mobile merchandising app or software can help you take your organization to the next level:

Improves Visibility

All Business says Americans spend about 2 hours on their mobile phone on average. If you’ve got an app, customers can see and register your logo or image of your app with ease. That helps build visibility along with brand recognition and awareness. So you won’t have to worry about spending millions just to get customers to sit up, take notice and remember your brand.

Direct Marketing Channel

There’s nothing like getting updates on promos and new items straight on your phone. Customers often skip over emails. Also, if they have a ton of work mails to sift through, then they might no longer be in the mood to open your email promo and give it a try. With a mobile retail merchandising app or software, it’s much easier for you to reach out to your loyal shoppers and get the word out on your new launch and product line, the Marketing Insider Group says.

Better Value for Customers!

Anyone who has ever lost or left their loyalty cards at home right when they need to swipe it at the counter know the inconvenience of dealing with point-collect cards. If you want to reward loyal shoppers, then provide them with better value, Forbes says. With a digital program via a merchandising service app, you can easily make this possible. So let your customers finally say goodbye to pesky cards. With a better loyalty program, your customers have another reason to keep coming back for more.

Improve Engagement

Apps provide a way for your customers to reach you right away. It’s different with emails, which can get lost in a ton of other email messages along the way. With apps, replies can be instant. Also, people can easily send their reactions, concerns or inquiries with ease and comfort through mobile apps. That means you’re getting feedback you can use to improve your service.

Stand Out from the Rest!

Competition online is tough. The only way to make sure your business stays relevant is to keep improving the way you do your business, keep providing customers with value. With a mobile app, you’re sending a message to your customers: that you stay up to date with the times, that you never stop improving your business and that you always find a way to reach out to them on channels and platforms that matter to them the most. All those make for winning qualities that help you stand out from the rest.


So if you’re looking for a way to boost your business and ROI, it might be time you gave mobile apps a solid try. With mobile software, you can improve your organizational bottom line and the quality of your customer relationships with ease.