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About Prerna Gupta

With a diverse background that spans operations, business strategy, online advertising and marketing, supported by a strong education in management and economics, I'm a quick learner with a versatile skill set.
Education: 1. London Business SchoolDegree Name: Masters in ManagementDates attended or expected graduation: 2014 – 2015A Masters degree in Management, with special emphasis on Marketing, Brand Management and Entrepreneurship. 2. Fudan UniversityDegree Name: Certificate Course Field Of Study Doing Business In China Dates attended or expected graduation: 2014 – 2014 A short introductory course on businesses, markets and the economy of China. 3. Stella Maris College Degree Name: Bachelor of Arts (B.A.) Field Of Study Economics Dates attended or expected graduation: 2010 – 2013 4. Sishya Dates attended or expected graduation: 1999 – 2010 Experience: Admissions Consultant Company Name: App Mission: An Education Consultancy Full-time Dates Employed: Aug 2020  – Present Employment Duration11 mos Applications that lead to Admissions! Over the years, I've had the opportunity to guide and advice several friends and acquaintances on their college applications. Applications which resulted in interview calls and unconditional offers from top universities and colleges across the world. I'm now thrilled to share my application know-how with a broader audience. Looking forward to helping you create a hard hitting application - one that hits it right out of the park! Visit, or send me a LinkedIn message to learn more about my applicant-centred approach. Chief Marketing Officer Company Name: 3 Point Human Capital Pvt. Ltd Dates Employed: Dec 2018 – Present Employment Duration: 2 yrs 7 mos Founder Company Name: Joygive Dates Employed:  Jul 2016 – Aug 2018 Employment Duration: 2 yrs 2 mos Location: Chennai Area, India An online donation-based gift registry which invites you to celebrate by supporting a deserving NGO on your special day with contributions from loved ones. Founder and Blogger Company Name: The Trousseau Dates Employed: Nov 2015 – Dec 2016 Employment Duration: 1 yr 2 mos Location: Chennai Area, India The Trousseau is a platform to help you look absolutely amazing at the next wedding you're at - especially if it's yours! My unconditional love for Indian Culture, Weddings, Fashion and Bollywood - in that order - come together to make The Trousseau your go-to resource for wedding style. Business Development Manager Company Name: PP Merchandising Services Pvt. Ltd. Dates Employed: Aug 2015 – Oct 2016 Employment Duration: 1 yr 3 mos Location: Chennai Area, India Seeking and developing new business opportunities, with the aim of diversifying the portfolio of services offered by the company. Online Specialist and Workflow Lead Company Name:  Google Dates Employed: Jun 2013 – Jul 2014 Employment Duration: 1 yr 2 mos Location: Hyderabad Area, India Online advertising solutions specialist for Small and Medium Businesses. Also managed the internal productivity and team efficiency for the erstwhile 30 member UK Advertiser Services team (India). Summer Analyst Company Name: Goldman Sachs Dates Employed: Apr 2012 – Jun 2012 Employment Duration: 3 mos Carried out data analysis to improve the efficiency of the Client Middle Office Team, Securities Operations. Proposed ways in which the efficiency of the team could be improved by 20%.
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Omnichannel Marketing: Everything You Need to Know

By |2024-03-20T12:56:26+05:30March 18th, 2024|Omnichannel|

In the rapidly evolving landscape of digital commerce, understanding and implementing a comprehensive omnichannel marketing strategy has become imperative for businesses aiming to elevate customer experiences and maximize return on investment (ROI). In this in-depth guide, we will explore the nuances of omnichannel marketing, covering key aspects, benefits, real-world examples, strategic approaches, and the [...]

Omnichannel: Revolutionising The Customer Experience

By |2024-01-05T11:39:50+05:30January 4th, 2024|Omnichannel|

In today's digital age, customers expect a seamless and consistent experience across all touchpoints. They shop online, compare prices on their phones, and make purchases in-store. They research products on social media and get customer support via email or live chat. This is where omnichannel comes in. What is Omnichannel? Omnichannel is a strategy [...]

Retailers: What is it? Types, Importance and Key Points

By |2024-01-05T11:43:03+05:30November 8th, 2023|Retailers|

What is a Retailer? A retailer is a pivotal link in the supply chain, connecting manufacturers or wholesalers with end consumers. They play a crucial role in the distribution process by offering a wide array of products and services directly to the public. These businesses can range from small, local shops to vast multinational [...]

Retail Stores: Definition, Types and Components

By |2024-01-05T11:49:02+05:30October 16th, 2023|Retail Stores|

What is Retail Stores A retail store is a physical or virtual establishment where businesses offer a selection of products or services directly to consumers for purchase. Retail stores, also known simply as "retailers" or "shops," are physical establishments where products or services are sold directly to consumers. These stores can take various forms, [...]

Merchandise Planning Strategies for Retailers

By |2024-01-08T17:24:10+05:30July 24th, 2023|Merchandising|

Merchandise planning is the lifeblood of the retail industry, propelling businesses to new heights. For retailers in India, it holds even greater significance. Effective merchandise planning strategies allow retailers to stay ahead in a dynamic market, meet customer demands, and drive profits. From understanding market trends to optimising inventory, these strategies pave the path to [...]

Manufacturer’s Suggested Retail Price (MSRP): A Pricing Strategy for Manufacturers and Retailers

By |2023-11-21T12:27:10+05:30July 24th, 2023|Merchandising|

In today's competitive marketplace, pricing strategies play a crucial role in the success of both manufacturers and retailers. One such strategy is the Manufacturer's Suggested Retail Price (MSRP). The Manufacturer's Suggested Retail Price (MSRP) is a pricing strategy manufacturers and retailers use. It serves as a baseline price recommended by the manufacturer for a product. [...]

Follow These Key Steps to Plan Sales Territory Management

By |2023-04-21T12:24:11+05:30February 14th, 2022|Merchandising|

Retail businesses and consumer goods companies require an effective sales territory management plan. A part of the sales merchandising activity is to define clear territories. It ensures the productivity of sales merchandisers or field representatives. The strategy helps the sales team to meet their business goals. In today's competitive market scenario, businesses struggle to meet [...]

Everything You Need to Know About MAP Pricing Policy

By |2024-01-08T17:34:17+05:30February 11th, 2022|Merchandising|

Accurately pricing your products will give your business a competitive edge in the market. Shoppers usually compare the price of products offered by different stores before purchasing. In an attempt to gain customers' attention, retailers offer products at the lowest price and end up violating the MAP (minimum advertised price) policies that brands lay down. [...]

An Ultimate Guide to Financial Strategies in Retail

By |2023-07-27T13:25:25+05:30February 9th, 2022|Merchandising|

The size or nature of your business does not determine whether you 'need' a financial strategy. Hence, if you own a retail business, tackling the financial aspects of the operations is crucial. Without such a finance management system in place can negatively impact your store, including a loss of revenue. The solution lies in creating [...]

How to Choose the Right Marketing Strategy for Your Business

By |2023-04-21T12:58:21+05:30February 8th, 2022|In Store promoters|

What is a Marketing Strategy? Every business' main aim is to generate profits. In a retail setting, companies create a plan to reach out to prospective consumers and convert them into customers that buy more products or services. Many promotional and advertising ideas are there for retail stores to employ, resulting in improved sales figures. [...]

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