Prerna

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About Prerna Gupta

With a diverse background that spans operations, business strategy, online advertising and marketing, supported by a strong education in management and economics, I'm a quick learner with a versatile skill set.
Education:

1. London Business SchoolDegree Name: Masters in ManagementDates attended or expected graduation: 2014 – 2015A Masters degree in Management, with special emphasis on Marketing, Brand Management and Entrepreneurship.

2. Fudan UniversityDegree Name: Certificate Course

Field Of Study Doing Business In China

Dates attended or expected graduation: 2014 – 2014

A short introductory course on businesses, markets and the economy of China.

3. Stella Maris College

Degree Name: Bachelor of Arts (B.A.)

Field Of Study Economics

Dates attended or expected graduation: 2010 – 2013

4. Sishya

Dates attended or expected graduation: 1999 – 2010

Experience:

Admissions Consultant

Company Name: App Mission: An Education Consultancy Full-time

Dates Employed: Aug 2020  – Present

Employment Duration11 mos

Applications that lead to Admissions! Over the years, I've had the opportunity to guide and advice several friends and acquaintances on their college applications. Applications which resulted in interview calls and unconditional offers from top universities and colleges across the world.

I'm now thrilled to share my application know-how with a broader audience. Looking forward to helping you create a hard hitting application - one that hits it right out of the park! Visit appmission.in, or send me a LinkedIn message to learn more about my applicant-centred approach.

Chief Marketing Officer

Company Name: 3 Point Human Capital Pvt. Ltd

Dates Employed: Dec 2018 – Present

Employment Duration: 2 yrs 7 mos

Founder

Company Name: Joygive

Dates Employed:  Jul 2016 – Aug 2018

Employment Duration: 2 yrs 2 mos

Location: Chennai Area, India

An online donation-based gift registry which invites you to celebrate by supporting a deserving NGO on your special day with contributions from loved ones.

Founder and Blogger

Company Name: The Trousseau

Dates Employed: Nov 2015 – Dec 2016

Employment Duration: 1 yr 2 mos

Location: Chennai Area, India

The Trousseau is a platform to help you look absolutely amazing at the next wedding you're at - especially if it's yours! My unconditional love for Indian Culture, Weddings, Fashion and Bollywood - in that order - come together to make The Trousseau your go-to resource for wedding style.

Business Development Manager

Company Name: PP Merchandising Services Pvt. Ltd.

Dates Employed: Aug 2015 – Oct 2016

Employment Duration: 1 yr 3 mos

Location: Chennai Area, India

Seeking and developing new business opportunities, with the aim of diversifying the portfolio of services offered by the company.

Online Specialist and Workflow Lead

Company Name:  Google

Dates Employed: Jun 2013 – Jul 2014

Employment Duration: 1 yr 2 mos

Location: Hyderabad Area, India

Online advertising solutions specialist for Small and Medium Businesses. Also managed the internal productivity and team efficiency for the erstwhile 30 member UK Advertiser Services team (India).

Summer Analyst

Company Name: Goldman Sachs

Dates Employed: Apr 2012 – Jun 2012

Employment Duration: 3 mos

Carried out data analysis to improve the efficiency of the Client Middle Office Team, Securities Operations. Proposed ways in which the efficiency of the team could be improved by 20%.

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Store Inventory Management: Meaning & Benefits

By |2022-01-07T12:13:37+05:30January 5th, 2022|Merchandising|

Managing the flow of inventories in your retail store can be challenging. Can you account for the value of your inventories manually? How do you understand when to buckle yourself up and sell them? Of course, you need a proper system and software for ensuring this, and store inventory control lets you accomplish all this. [...]

How to Use the Price Quality Matrix to Optimize Your Product Pricing?

By |2022-01-07T11:11:02+05:30January 4th, 2022|Merchandising|

Are you confused about the prices you set for your store products?  The price-quality model has gained considerable popularity in recent times owing to the increased consciousness amongst the customers where they pay for the quality of the items they purchase. While following the price-quality matrix might seem like a compromise for your profits, it [...]

Optimizing the Right Product Mix for Retail Channels

By |2022-01-07T11:09:13+05:30January 3rd, 2022|Field Reporting|

Product Mix is a process through which you can combine several complementary products and form a meaningful arrangement in your store.  Is your store looking cluttered and confusing? Beware this might reduce your customers as such stores might lead to confusion. Remember, the best way to ensure higher sales and a more remarkable customer base [...]

Five Types of Production Planning

By |2022-01-07T11:05:45+05:30December 16th, 2021|Merchandising|

Production is a vital activity within an enterprise involving transforming raw materials into finished products. The manufacturing process requires critical evolutions to produce essential products. As a result, production planning forms an integral part of modern manufacturing operations.  Product planning refers to fixing the manufacturing plan by providing information for its execution, collection, recording of [...]

Effective Ways To Optimise Your Retail Operations

By |2022-01-07T11:04:12+05:30December 2nd, 2021|Field Reporting, In Store promoters|

The retail business was critically affected during the pandemic. Companies stepped up to create a strong presence on online platforms as the world became digital. Although online spaces have been thoroughly optimised in recent times to enhance customers’ shopping experiences, the feeling of shopping in a brick-and-mortar store is incomparable. Therefore, since the situation has [...]

Socio-Economic Classification in Retail Marketing

By |2021-11-08T16:30:46+05:30November 8th, 2021|Merchandising|

A general classification of marketing used to describe the population is the Socio-Economic Classification or the SEC. It was created in 1988 and ratified by the Market Research Society of India (MRSI). According to the SEC, consumers were classified based on the two basic yet essential parameters. The occupation and education of the (CWE) Chief [...]

5 Types of Fixtures in Visual Merchandising

By |2021-11-08T17:04:58+05:30November 2nd, 2021|Merchandising|

What are Retail Store Fixtures? Visual Merchandising is a crucial term for retailers. Strategic merchandising attracts customers’ attention and increases sales. The store must attract passersby while creating a comfortable yet exciting journey for customers within the store. Thus, visual merchandising involves the use of color schemes, floor layout, display fixtures, etc. All kinds of [...]

Amazing Benefits Of Scan-Based Trading

By |2021-12-27T00:32:39+05:30November 1st, 2021|Merchandising|

Retailers and the entire DSD supply chain enjoy the perks of Scan-based trading (SBT). If you’re a retail store owner, your store benefits from saving inventory costs, eliminating or reducing shrink, less merchandising process time, and enhanced operational time. All of this leads towards the primary objective, i.e., boosting sales. Implementation of a Scan-based trading [...]

What is Retail Planogram in Visual Merchandising?

By |2021-12-27T01:31:55+05:30October 31st, 2021|Merchandising|

What is a Retail Planogram? The fundamental advantage of having a brick-and-mortar store is the physical space. It is essential to make the best use of this space to derive the most out of your business. The area is utilized by shelves, product standees, check-out counters, aisles for customers to navigate your store, etc.  Planograms [...]

7 Benefits of BTL Activities for Brand Promotion and Activation

By |2021-12-06T09:50:37+05:30October 30th, 2021|Channel Activation|

What is BTL Marketing?  In a dynamic world of trends, businesses cannot succeed using traditional strategies. As consumers are changing their lifestyles, brands and companies must change their ways of reaching out to them. ATL (Above the Line) activities were popular years ago. Brands marketed their products using print, media, radio, and the internet. However, [...]

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