Home » Prerna Gupta

About Prerna Gupta

With a diverse background that spans operations, business strategy, online advertising and marketing, supported by a strong education in management and economics, I'm a quick learner with a versatile skill set.

Merchandise Planning: An Essential Step to Make Retail Business Profitable

By |2020-11-20T20:24:59+05:30October 27th, 2020|Merchandising|

What is Merchandise Planning? Merchandise planning process refers to selecting, managing, and displaying products in a manner that they bring maximum turnover on a brand name. This is all done by meeting consumer needs and desires.  The activity seeks to meet consumer demand by making the right merchandise available to customers at the right time, [...]

Product Sampling: How Effective Is Product Sampling? Eye-opening Research

By |2020-11-20T20:26:44+05:30October 21st, 2020|Channel Activation|

Are you a brand looking to attract more attention? Do you want your customers to recognise your brand immediately? Well, have you considered product sampling? If you are launching a new product or wish to draw the attention of your customers towards your brands, it is best to give your product out for free and [...]

The Ultimate Guide to Retail Product Merchandising

By |2020-11-20T20:29:04+05:30October 15th, 2020|Merchandising|

Defining Product Merchandising  Product merchandising in retail is chiefly defined as a widened scope of organisational factors and activities starting from product design, display design, store design, product stocking, pricing, and packaging. It also involves determining which products should be displayed to the target audience, thereby consistently promoting in-house sales to drive revenue.  PPMS Field [...]

A Complete Guide to Retail Merchandising

By |2020-11-16T02:59:56+05:30October 6th, 2020|Merchandising|

Retail merchandising incorporates numerous activities that chiefly commit to increasing product sales. Every retail store comes with a distinctive line of merchandise. Furthermore, elements like the display of the merchandise are the dynamisms that help retailers lure the target audience into shopping at their stores. PPMS is a retail merchandising company that works for the [...]

What is Consumer Activation and Why is it Important?

By |2020-10-27T23:02:58+05:30October 6th, 2020|Channel Activation|

Prospective customers continuously engage with your company and are impressed when they are offered appealing products. Marketers chiefly aim to keep this going. Nonetheless, when even the most critical and effective marketing strategies are unable to lure your target audience into buying your products, how can you keep your customer engaged and bring them back [...]

How to Complete In-Store Audits Efficiently?

By |2020-10-20T16:59:10+05:30October 6th, 2020|Field Data Collection|

Store audits are an excellent way to gain insights about a retail store and know if you’re presenting the best version of your store to the customers. From checking your displays and maintaining a record of your inventory to strategic product placement, a retail store audit helps you improve numerous aspects of your business. What [...]

Engaging the Millennial Shopper In-Store

By |2020-09-28T10:51:36+05:30September 21st, 2020|Channel Activation|

The demographic that the bulk of traditional marketing is geared toward in today’s marketplace is citizens between the ages of sixteen and thirty-five, also known as millennial shoppers. These young adults are the driving force behind the retail economy, currently the largest consumer base and outpacing their predecessors by nearly 300% in some sectors. Retail [...]

Improve Brand Appeal with Retail Merchandising Software

By |2020-09-28T10:55:41+05:30September 21st, 2020|Merchandising|

One of the most important parts of retail and customer engagement is presentation, and this quality constantly needs to be monitored. In today’s digital age, retail audit software is tailored to meet the needs of businesses that are striving to ensure uninterrupted quality presentation. How to Improve Brand Appeal with Retail Merchandising Software Here are [...]

Utility and Application Areas of Field Service Management Software

By |2020-09-28T10:57:02+05:30September 21st, 2020|Field Data Collection|

Did you know that the global Field Service Management market is expected to reach $4.45 billion by 2022? This was revealed in a report titled, ‘Field Service Management (FSM) – Global Market Outlook (2016-2022)’ where it also suggests that the market will grow at a CAGR of 16.5% during the forecast period. Key Application Areas [...]

How to Avoid Out of Stock Situation with Retail Store Audit Software

By |2020-11-20T20:31:34+05:30September 21st, 2020|Field Data Collection|

It is no hidden secret that loyal customers are the bedrock of any business. The repeat business from such customers at virtually no marketing investment is an enticing proposition no business can afford to ignore. This is especially true for the retail industry which is highly competitive and where customer sentiment is always shifting. Unraveling [...]

Go to Top