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Field Sales Representative: Job Description, Salary, and More

What is a Field Sales Representative?

Also known as outside sales, field sales is the process used by companies to visit prospects, directly engage them to make more sales. A field sales representative is the person in charge of making it happen and is usually an employee of the company or brand they are selling.

A sales representative must be ready to:

  • Travel from one location to another, within and without local boundaries, depending on the company and its size.
  • Initiate contact with strangers, interact with them and convince them to make purchases.
  • Listen to the customers to learn what they want.
  • Accept travel assignments wherever and whenever the company needs them to, even on short notice and so on.

A field sales representative plays an integral role in building healthy and lasting relationships with customers through the continuous improvements of products and services to make them happy and make more sales. With the right team in place, this can take your business to a whole new level to become one of the top brands in the world market.

Field Sales Representative Qualifications

Qualifications required for a field sales executive typically include:

  1. A high school diploma or equivalent is usually required.
  2. Prior experience in sales is required.
  3. Excellent communication skills are essential for field sales associates. They should be able to effectively communicate with customers, colleagues, and management both verbally and in writing.
  4. The sales representative should have customer service skills, including responding to inquiries, resolving complaints, and providing support to customers as needed.
  5. They should have the skills to work independently.
  6. A valid driving licence and a vehicle are required.
  7. Field sales representatives often work in a fast-paced environment and must be willing to put in the time and effort required to achieve their sales goals.

Things Required to Start a Career as Field Sales Representative

field sales executive job description is about a combination of skills and mindset.

  • Positive thinking is essential as it helps in maintaining an optimistic outlook even in challenging situations.
  • Being a problem solver is crucial as it allows one to identify and resolve issues that may arise during sales interactions.
  • Active listening helps in understanding customer needs and concerns and providing appropriate solutions.
  • Effective communication, strong interpersonal skills, and the ability to work independently are also important traits for success as a sales representative. It is also helpful to have relevant education or training and experience in sales or a related field.

Field Sales Representative Job Description

Field sales is an out-of-office job that involves going directly to the customers, actively engage them, and encourage purchases. The goal is to make more sales.

The two job titles in field sales are field sales representative and field sales executive. In most cases, both mean the same thing, and their field sales job descriptions are the same. However, there are few instances where these two titles may vary depending on the specific organization and size. But nothing much changes except for the field executive job description. Here, the sales executive takes up a more administrative role and is in charge of directing and supervising the sales representatives.

Job Brief

Searching for a qualified field sales representative to attract new customers, maximize sales, profit and productivity within the organization. Successful candidates will interact with existing customers, initiate contact with new ones, educate them and follow up on their progress to convert them into loyal customers. The candidates are also responsible for monitoring current market trends, studying competitors, and all other activities listed in field sales job descriptions.


Field sales job responsibilities include but are not limited to

  • Assessing customer needs
  • Evaluate sales strategies to determine how effective they are
  • Design new sales processes and strategies
  • Investigate current market trends and competitors
  • Sell products using several different methods to satisfy customer needs,
  • Follow up on customers,
  • Forecast sales
  • Prepare and submit field marketing sales reports to the respective managers,
  • Work with other departments to maximize sales,
  • Meet sales quotas, better yet exceed
  • Update the CRM system

Field Sales Representative Skills and Experience

Although education is important, most companies will pay more attention to the levels of experience and skills when recruiting field sales representatives. That is because product sales expertise is, for the better part, acquired through practice and some very little theory.

Below is a list of some essential skills of a field sales representative

  • Negotiation skills
  • Communication skills
  • Customer service
  • Computer skills
  • Critical thinking skills
  • Interpersonal skills
  • Problem-solving skills
  • Time management skills
  • Team player
  • Motivational skills
  • Multitasking skills
  • Presentation skills

Qualities of Field Sales Representatives

Here are some important field sales representative qualities:

  • Should have a competitive attitude
  • Should be comfortable using the phone
  • Should be able to work under minimum or without supervision
  • Should have a good rapport with all the parties involved
  • Should have sufficient knowledge about the products and a variety of sales techniques
  • Should be flexible enough to work and travel upon request
  • Should be goal-oriented
  • Should practice a great deal of positivity
  • Should be persistent, responsible, and respectful
  • Should always be ready to learn new lessons
  • Should not be self-conscious
  • Should be composed
  • Should be a good listener
  • Should be creative
  • Should be passionate about their job, and so on

Field Sales Representative Skills and Experience

A field sales representative has several advantages, such as:

  1. Independence – Field sales professionals are allowed to set their hours and work independently.
  2. Networking – You can expand your professional network by meeting lots of people while working as a field sales representative.
  3. Personal Development – Interpersonal skills, including communication, negotiating, and persuading, are important for the position of a field sales representative. As you learn them, you will grow in confidence, which will help you grow personally and improve yourself.
  4. Job Security – Field sales jobs frequently offer stable employment with attractive perks.

Commission-based Earnings – You can earn more money for monthly incentives as you sell more products.

Field Sales Representative Salary

The global average salary for a Field Sales Representative is approximately $50,000 per year. This number can vary greatly depending on factors such as location, industry, years of experience, and company size. Bonuses, commissions, and benefits can also impact the overall package.


The field sales representative job is one of the most important and most popular worldwide. Everyone benefits from it, from customers to business institutions.

To the businesses, it helps build better customer relationships based on trust and loyalty to maximize sales. With the right team of field sales representatives, this will lead to success.

Field sales representatives are keen to listen to their customers’ views, opinions, and comments to improve their services and satisfy their needs.

Field sales representatives have played a pivotal role in the growth and development of modern business, and that is not about to change.

Frequently asked Questions(FAQs)

What are the duties of a field sales representative?

A field salesperson generates new business opportunities by selling products or services, identifying customer needs, negotiating contracts, and maintaining client relationships. They also collect payments and meet sales targets. One of the duties also includes driving revenue growth by consistently meeting and exceeding their goals. Overall, it is a challenging and rewarding role that requires excellent communication skills and relationship-building abilities.


What skills are required for a field sales representative?

A successful field sales representative needs excellent communication, sales, interpersonal, organisational, product knowledge, technology, time management, problem-solving, adaptability, and resilience skills. He must build relationships, persuade customers, manage his schedule, understand the product, handle rejection, and adapt to changing circumstances to achieve sales targets.


How do you prepare job descriptions for a sales representative?

A successful field sales representative needs excellent communication, sales, interpersonal, organisational, product knowledge, technology, time management, problem-solving, adaptability, and resilience skills. He must build relationships, persuade customers, manage his schedule, understand the product, handle rejection, and adapt to changing circumstances to achieve sales targets.


What do I need to know about field sales?

Field sales jobs involve building relationships, time management, sales techniques, product knowledge, technology, goal setting, and collaboration. Building successful rapport with customers, managing their time effectively, using various sales techniques, having in-depth product knowledge, leveraging technology, setting, and tracking sales targets, and collaborating with other sales team members.


What is important in field sales?

In field sales, things that are most important include: Product

  • Demonstration – Field sales representatives can provide product demonstrations and answer questions in real time.
  • Market Insights – Customer needs, preferences, and pain points can inform sales representatives about future product development and marketing strategies.
  • Adaptability – Field sales representatives should be able to handle unexpected situations, such as last-minute cancellations or changes in customer needs.


How do you handle a sales representative?

As a customer, you need to:

  • Be clear about your needs.
  • Listen to what they have to say. Sales representatives are often experts in their products and services and they may have insights that can help you make a more informed decision.
  • Don’t be afraid to negotiate.
  • Do your research.
  • Take your time.
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