What is a Marketing Strategy? Every business’ main aim is to generate profits. In a retail setting, companies create a […]
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The retail business was critically affected during the pandemic. Companies stepped up to create a strong presence on online platforms
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Market research has always been the key to developing a successful marketing strategy. The importance of good market research doesn’t end
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Have you ever noticed customers walk into your retail store, take a look at some products, and then walk right
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Introduction Every market system operates on certain pricing strategies which the retailers are bound to follow. These strategies set definite
Stock audits are an essential tool to monitor the performance of your retail organization. The practice is akin to a
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What does POSM mean? POSM is an acronym for Point of Sale Marketing or Point of Sale Materials and is used by brands to
What is Product Distribution? To answer this question, first, you must understand what distribution is. And so, what is distribution? If
Data-Driven Retail Execution As a wise retailer, you do know how important it is to beat your competitors to acquire
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Retail promotion is a strategy to increase consumer demands and sales. The idea behind offering effective retail promotion services is
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