Data-Driven Retail Execution
As a wise retailer, you do know how important it is to beat your competitors to acquire a larger market share through your promotion display. That means using creative ideas store management to entice buyers into choosing your brand and not your rival. Some businesses will succeed in their efforts, and others will not. There are several reasons why.
One of those reasons is data-driven retail execution. According to statistics, poor retailing can reduce your sales by up to 20%, depending on the scenario. But the goal is to maximize sales, and using data-driven promotion ideas to execute your retail strategy is a perfect way to do that. It’s the big difference between winners and losers and your one-way ticket to gain a competitive edge and become a leading brand.
In simple terms, making your decisions based on facts is one way to beat your competitors.
The only way for people to recognize and buy your product is for them to see it in the first place. So, how do you expect to beat your competitor if their brand is more visible and noticeable than yours? You stand no chance at all!
But you can change that by adding the number of facings inside the store. Double them if you can. The more you have, the higher your chances for customers to see, recognize your brand, and, eventually, purchase your products.
Remember, the process is more visual than it is theoretical. For that reason, take your time to investigate your competitor displays. See why they are better than you, and then use the information to improve your brand promotion ideas to beat them. After all, there is no better way to win against your rivals than to learn their tactics.
Below are some examples of shop display ideas you can use to make your brand more visible and noticeable to customers
- Cooler Extenders
- Single product displays
- Action Alley
- Colour-based displays
- PDQ displays
- Slat wall and many more
Help Shoppers Find Your Product
While adding facings and placements is a wise idea, the option might not always work. Some retailers have limits to the number of facings for each category of a brand and may be unwilling to reconsider. In that case, you will have to be more creative with your sales promotions ideas to help buyers find your products. You can do so by making your brand a household name inside the store, where your products’ presence is inadequate. The process involves actively engaging customers through interactive store displays to grab their attention, arouse their curiosity, and compel them to buy. If you do it right, the customers will look for your products on the shelves regardless of how unnoticeable they are.
Examples of retail promotion ideas to attract buyers and help them find your products include:
- Cross merchandising
- Outdoors displays
- Pole toppers
- Promotional merchandise
- Header cards
- Window banners
- Digital displays
Influence Purchasing in the Store
Indeed, customers need to see and recognize your brand or products. But your sales ideas and efforts to facilitate that will all be in vain if your audience does not convert. It may seem like a less likely scenario, but in the real sense, this happens more often than the world would care to admit.
It’s one thing to drive people to your shelves and another to convince them to part with their hard-earned cash to purchase your product. For that, you’ll need to put in a little more effort to ensure that you get the best out of your promotion display strategy.
Buyers are constantly looking for more value through their purchases, and unless they find it, they will not buy. Below are some of the most effective brand promotion ideas to stimulate customers to purchase your products
- Free sampling events
- Product bundles
- No stock-outs
Make it Happen with PPMS
We have already established that merchandising is essential to succeed in your retail business. And to beat your competitor, you must be better than them in all ways, including in the execution of your promotion display strategy. But that can be very challenging to achieve unless you are a professional retail merchandiser. Luckily, you can still make it happen with PPMS, the leading Field Marketing Services Company in India.
- It saves you money: maintaining an in-house team of merchandisers can be very expensive. PPMS Company deals with multiple business retailers to provide affordable services.
- High level of expertise
- Their services are up to date: at the rate at which the merchandising industry is evolving, it’s not easy keeping up with the changes, especially if you are not an expert in the field. PPMS merchandising company can and will do that on your behalf to provide services that are up to date.
In the end, working with PPMS will provide you with the best product display ideas to maximize the sales, profits, and productivity of your retail enterprise. With that, you can guarantee a top position in the market ahead of your competition.
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