Can you recall the last store you visited where you smelled something, maybe just coffee or a herb? Now remember that one store you entered and found it visually appealing. Try to recall what was the factor that pleased you - the display, collection, or the placement of the products. Now, imagine that this world [...]
Merchandising for Effect For Western retailers, the last third of the year is the make or break season. Back-to-school runs into Halloween, which runs into Thanksgiving, which runs into Christmas/Hanukkah/New Year’s. Contrary to popular wisdom, location retail is not dead, and small businesses with unique goods benefit from the desire of gift givers to offer [...]
Smaller businesses have always faced significant disadvantages when it comes to field merchandising. However, recent developments are finally putting field merchandising software in the hands of small retail and wholesale businesses. Understanding inventory control, creating Planograms, and working with real-time statistics on sales and store layout can help even a small business perform like a [...]
These days, mobile apps are becoming more and more popular. Think only big businesses with deep pockets can use apps to connect to their target market? Think again. With growing consumer use of mobile internet, it’s only a matter of time before your business takes the plunge. How Mobile Merchandising App or Software Helps Retail [...]
A retail store display or a retail display refers to product promotion in a retail store. Products promoted in POP displays, window displays, shelves, tables, or any other space in a store comes under the umbrella term of a retail store display. If you’re a visual merchandiser who is tasked with the challenging task of [...]
A career in retail merchandising has grown steadily over the years. If you’re ready to take on the world of merchandising and explore a career in it, you have landed in the right place. This blog post is for everyone who is curious to learn about retail merchandising. Retail Merchandiser Definition In simple words, a [...]
Most professionals in the merchandising industry are aware of the importance of retail store visual merchandising. It is a skill you should master if you’re a brand with a tangible product you want to sell in retail stores because it helps you catch the attention of your target audience and improve your sales numbers. [...]
With the holiday season in the US fast approaching, pop-up is the word everyone knows. While traditional mall stores like PacSun and Aeropostale are falling like dominoes, pop-up stores are bringing brands to locations that they previously never considered. Originally used during the recession to plump up empty mall storefronts, pop-ups have escaped the mall [...]
The old saying “What you see is what you get” applies in numerous ways within the typical storefront. Product presentation and placement, employee dress and grooming as well as the cleanliness of your store are essential factors to consider when it comes to a high-quality shopping experience. However, your store’s visual merchandising plays an integral role in [...]
Smaller businesses don’t need to work harder to succeed; they just have to work smarter. Unlike big retailers, smaller companies have a certain flexibility and adaptability that big retailer’s momentum just won’t allow. A small business has to be able to stop on a dime, change course, and do it with smooth precision. This is [...]
