What are Retail Store Fixtures?

Visual Merchandising is a crucial term for retailers. Strategic merchandising attracts customers’ attention and increases sales. The store must attract passersby while creating a comfortable yet exciting journey for customers within the store. Thus, visual merchandising involves the use of color schemes, floor layout, display fixtures, etc. All kinds of institutions play a unique role in visual merchandising. As a retailer, you must find out which one’s more important to you and how they can drive sales.

Fixtures compel customers to buy the product. Through planned use of retail fixtures and floor displays in a store, visual merchandisers help retail store owners to make the most out of their inventory. Good visual merchandising doesn’t focus solely on sales but brand building, customer engagement, and retention. The fixtures at the store communicate a particular brand message. Fixtures help customers engage with products easily and find out if that product will benefit them. 

To know what kind of fixtures will benefit you the most, let’s understand the options available and get an overview of how they can help. In layman’s terms, store fixtures are structures used in-store to display inventory or products attractively. Fixtures can be anything as simple as a pegboard to a life-size display. These are ideal elements to advertise specific brands, new arrivals, seasonal promotions and offers, premium products, or highly demanded items. 

Here are some fixtures available for retail stores:

  • Body forms
  • Racks
  • Hangers
  • Wall displays
  • Display cases

Store fixtures are inexpensive ways of decorating your store and attracting customers to it. Let’s analyze how these fixtures can enhance your store’s visual merchandising:

Body Forms:

You have noticed fit models in retail and apparel stores that display clothing, jewelry, and wearable accessories. These body forms are based on body conformations extracted from anthropometric data. Customers can visualize how the item will look on themselves. This type of retail store fixture works best for apparel stores. Proportion and sizes are the limitations of body forms as a retail store fixture. They may not reflect the physique of customers perfectly. Moreover, they need to be placed in big stores. It’s not recommended to install these fixtures in small stores or kiosks. Here are common body forms that you see at stores:

  • Mannequins
  • Dress Forms
  • Bases & Neck Blocks
  • Hosiery forms
  • Display heads

Racks:

Do you need a retail store display fixture to show off your store’s clothing? Well, you can use racks to display the clothing inventory. Racks showcase clothing in an organized and elegant manner. The best part is- it saves space. Small and medium-sized stores benefit from these kinds of fixtures. It’s a boon for retailers looking to have an inexpensive customized clothing display. Some of the types of racks you’ll commonly find in stores are:

  • Spiral Racks
  • Round and Half-Round Clothing Racks
  • Spinner Merchandising Racks
  • Shelf Racks
  • Single-Rail Clothing Racks
  • Multi-Rail Clothing Racks
  • Rolling Garment Racks
  • Garment Bag Racks
  • 4-Way Garment Racks
  • Corner Racks
  • Towers & Gondolas
  • Tables

Clothes Hangers:

Almost all apparel stores use hangers to display the variety in-store. A merchandiser can efficiently display multiple versions of the same clothing one-behind-another. Shoppers can quickly scan through the options available. You can buy hangers in bulk and save some bucks. There are different types of hangers- plastic, wooden, and metallic. While hangers are space-savers and inexpensive, high chances are they’ll get misplaced easily. Sometimes customers leave it behind on store racks and floors, making the store appear messy. There are different types of hangers:

  • Dress Hangers
  • Pants Hangers
  • Skirt Hangers
  • Children’s Clothing Hangers
  • Suit Hangers
  • Coat Hangers
  • Lingerie Hangers

Wall Display:

As the name suggests, wall displays are attached to the walls of the store. Sometimes they are free-standing displays that are leaned towards a wall. It offers unlimited customization opportunities. One can display shoes, clothing, accessories, purses, small electronic items, etc. These displays are made up of wood, plastic, or metal. You’ll find a variety in these displays, and you can choose one that suits your needs:

  • Outrigger Displays
  • Waterfall Display Fixtures
  • Straight Arm Display Fixtures
  • Perimeter shelving
  • Wall Mount Garment Hooks
  • Multi-Sided Fixtures
  • Floor Stands
  • Slatwall Panels & Inserts
  • Gridwall Panels and Displays
  • Baskets
  • Dump Bins
  • Pegboards
  • Pipeline Rolling Racks

Display & Storage Cases:

Are you looking for a great product display that is not only convenient but also a secured storage idea? Display cases are generally used to showcase high-priced products like jewelry, electronics, video games, etc. These are ideal storage cases that display products clearly, but the problem is they are bulky and cannot be set up anywhere in the store. You can have them in specific areas like the center or back of the store near the cashier. 

  • Full Vision Display Case
  • Half-Vision Display Case
  • Wrap Counter
  • Cash Register Stand

Sales promotion strategies using fixtures will pique the customers’ interest and compel them to purchase.