In-Store Promoters

In-Store Promoters provide the best opportunity to turn a shopper into a buyer by being able to meet and engage with her face-to-face. Over half of our 6000-strong team serve as in-store promoters focused on delivering excellence in in-store execution – providing that extra focus needed to assist your brand visibility, along with other retail initiatives.

Detailing, upselling, cross-selling and building your brand by actually placing it in the hands of the shopper is what we do best. Finding and placing the right people with proper training, coaching and guiding them to achieve the brand’s in-store goals is what we strive for and live to do.

Having bodies in-store is not good enough. Each resource is a cost and each promoter has to be able to deliver a certain ROI to be able to justify the investment the brand makes in that promoter in the store. Overviewing performance, helping the promoter contact shoppers, and being able to convert shoppers into buyers is what we measure, review and act upon to justify the ROI for each promoter in each store.

Channel Activation

PPMS understands how boots on the field work and what processes drive field marketing activation. PPMS has demonstrated its capabilities in many such activities, facilitating clients’ businesses to reach new opportunities and manage channels more efficiently.

Building new opportunities with new channels
  • Using Kirana stores to become points of redistribution for E-commerce shipments

  • Using traditional stores to become facilitation points for placing online orders

Building new opportunities in existing channels
  • Selling Bluetooth based POS devices into traditional trade stores

  • Enlisting stores to become neighbourhood hyperlocal partners

Introducing a new product
  • UPI based payment solutions across channels

Channel Expansion
  • Increasing points of sale for beverages during season time

Channel Consolidation
  • Building direct communication with distribution partners to increase subscription and viewing of particular channels of a broadcasting client.

  • Building new opportunities with new channels
    • Using Kirana stores to become points of redistribution for E-commerce shipments
    • Using traditional stores to become facilitation points for placing online orders
  • Building new opportunities in existing channels
    • Selling Bluetooth based POS devices into traditional trade stores
    • Enlisting stores to become neighbourhood hyperlocal partners
  • Introducing a new product
    • UPI based payment solutions across channels
  • Channel Expansion
    • Increasing points of sale for beverages during season time
  • Channel Consolidation
    • Building direct communication with distribution partners to increase subscription and viewing of particular channels of a broadcasting client.

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