In today’s times, data is one the most important tools for any company to become successful. This is further emphasized by the fact that focus of the economy is no longer restricted to the ambit of any industry and has instead shifted to the collection of information. In such a scenario, for any business to [...]
Today’s new generation of customers who are always connected and highly informed are looking for nothing but the best experience from companies. Brand allegiance is more or less inconsequential as it is all about customer experiences and any obstacles on that count can prove to be costly for companies. Field data collection therefore is an [...]
As an entrepreneur in field service management, regardless of your industry, the key to a successful venture is the open flow of information, effective task assignment, and fast customer service. This can all be achieved with the right technology. 5 Field Service Management Mistakes that Entrepreneurs Need to Avoid Here are five mistakes to avoid [...]
These days, online collaboration tools are reshuffling the deck. If you’re still stuck doing things old-school, time to find out how the addition of a field reporting software can completely change the way you do your business: Anywhere Access Say your contractors are out in the field. This can make it difficult for your team [...]
Smaller businesses don’t need to work harder to succeed; they just have to work smarter. Unlike big retailers, smaller companies have a certain flexibility and adaptability that big retailer’s momentum just won’t allow. A small business has to be able to stop on a dime, change course, and do it with smooth precision. This is [...]
Vertical merchandising. You may not know what it is, though you see it every day. You go to a grocery store, the local big box store, or even your chain pharmacy. It’s important for these types of businesses to use retail merchandising that arranges their sales space. They use a planogram so that everything is neat [...]
Field marketing is today, still one of the most relevant marketing strategies used by brands to drive sales in stores. It has the potential to help you cut through the noise and make a home in the hearts of your target audience through interactive field marketing practices. In this blog, we have covered the A-Z [...]
Today, mobile apps give retailers a competitive edge over others. Get here 5 best ways how retailers can gain a competitive advantage with mobile apps. Retail Software - A Modern Sales Approach Retail software is an important tool for conducting business in the field of sales. From advertising and merchandising apps to store audit software, [...]
Many people have heard of mystery shopping. From a layman’s standpoint, it seems straightforward: you purchase goods or services under the guise of being a regular customer, report your experience and get paid. However, there is much more to being a mystery shopper than most people might estimate, and it can be both a fun [...]
Retail marketing is the process that makes a product directly accessible to customers. The customer is king. That should be the first and most important part of your retail marketing strategy. Many people feel that what retail covers is merely the product reaching the shelves at the respective store. But that is not true. It [...]
