Retail is one of the most competitive industries, one that is faced with a constant challenge of improving the customer experience every step of the way. Shaping up the customer journey and delivering highest levels of satisfaction to the customer and that too consistently is therefore the most important pursuits of every retailer. Any smart [...]
Field data collection is an important activity for many different industries including healthcare, construction, and retail. Data-driven decisions often end up dramatically improving the operational efficiency of an organization and at the same time deliver an enhanced customer experience. The improvements in technology and the availability of field reporting software now makes it possible to [...]
Is your business capturing relevant data from the field? More importantly, is that data coming to you in real-time so that decisions can be expedited and processes improved? If not, now is the time to think of field data collection software and integrate it with your data collection efforts. After all, as per Wired.com, data [...]
Product Sampling- What is it? Product Sampling is the activity of managing and regulating free samples to every shopper that visits the store. It is used for testing the accuracy and benefits of a product. This methodology not only helps drive sales but also enhances customer satisfaction, thereby urging your target audience to buy your [...]
Retail promotion is a strategy to increase consumer demands and sales. The idea behind a retail promotion strategy is to engage directly with the end consumer and influence their purchase decision. The challenge today, however, is a string of available retail strategies to reach the customer. There are reward points, membership cards, buy-one-get-one offers; the [...]
What is a Field Employee Tracking App? Technology has progressed so much today. People are working from home, and taking attendance physically is no longer required. There is another technology that has made managing on-field teams easier – a field employee tracking app. With field reporting apps, reports can be submitted online, and the app [...]
What Is a Retail Audit? Retail store audits are conducted by brands to get data and know the condition of their brands in the stores. A store audit aids organisations to check a multitude of things with respect to their retail strategy. Retail store audits are conducted by representatives of the brand, going around collecting [...]
