A general classification of marketing used to describe the population is the Socio-Economic Classification or the SEC. It was created in 1988 and ratified by the Market Research Society of India (MRSI). According to the SEC, consumers were classified based on the two basic yet essential parameters. The occupation and education of the (CWE) Chief [...]
What are Retail Store Fixtures? In layman’s terms, retail store fixtures are structures used in-store to display inventory or products attractively. To know what kind of fixtures will benefit you the most, let’s understand the options available and get an overview of how they can help. Fixtures can be anything as simple as a pegboard [...]
Retailers and the entire DSD supply chain enjoy the perks of Scan-based trading (SBT). If you’re a retail store owner, your store benefits from saving inventory costs, eliminating or reducing shrink, less merchandising process time, and enhanced operational time. All of this leads towards the primary objective, i.e., boosting sales. Implementation of a Scan-based trading [...]
What is a Retail Planogram? The fundamental advantage of having a brick-and-mortar store is the physical space. It is essential to make the best use of this space to derive the most out of your business. The area is utilized by shelves, product standees, check-out counters, aisles for customers to navigate your store, etc. Planograms [...]
What is BTL Marketing? BTL Marketing stands for "Below The Line" Marketing, which refers to marketing efforts that reach out directly to the target consumers, in contrast to Above The Line (ATL) marketing, which reaches out to a wider, mass audience. BTL Marketing activities include in-store promotions, direct mail, email marketing, telemarketing, trade shows, events [...]
Market research has always been the key to developing a successful marketing strategy. The importance of good market research doesn't end here. For your products and services to be well-accepted by your consumers, you must know the choices and preferences of your target audience. Market research gives you crucial information about your competitors and current [...]
One of the most effective and engaging marketing strategies is the endcaps displayed at a brick-and-mortar store. Endcaps help the brand to stand out and be seen amidst the chaos of in-store shopping. It has been observed that having retail endcaps in the store allows the customers to understand the brand and its product in [...]
A good beat strategy is one of the most critical parts of FMCG sales and distribution management for the plain reason being that it prevents wastage of time and effort. Clearly defined territories guarantee that field executives do not overlap and focus on their outlets and produce business, which is the organization's ultimate goal. This [...]
Retail and business owners often tend to believe that customer purchases are random; and that various products appeal to specific customers, leading to a purchase. This belief leads to many misconceptions, even when it comes to identifying a suitable approach for product and service marketing. What often happens is, buyers go through a specific series [...]
Retailers practice merchandising in India by employing dynamic and innovative techniques, promoting products and driving sales. All visual merchandising strategies focus on enhancing the appearance of retail displays to grab the customers' attention. Wherein the ultimate goal of the product display strategy is conversion. For example, at clothing stores, merchandise is displayed in a manner [...]
