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About Prerna Gupta

With a diverse background that spans operations, business strategy, online advertising and marketing, supported by a strong education in management and economics, I'm a quick learner with a versatile skill set.

How Does Visual Merchandising Impact on Store Performance

By |2020-12-15T12:12:36+05:30December 15th, 2020|Merchandising|

The old saying “What you see is what you get” applies in numerous ways within the typical storefront. Product presentation and placement, employee dress and grooming as well as the cleanliness of your store are essential factors to consider when it comes to a high-quality shopping experience. However, your store’s visual merchandising plays an integral role in [...]

Top Advantages of Using Mobile Data Collection Software for Field Work

By |2020-12-13T02:01:01+05:30December 13th, 2020|Field Data Collection|

When it comes to collection data from the field, one of the biggest hindrances facing field agents is the inaccuracies which are deep-rooted in paper collection methods. The other major hindrances include the costs incurred and delays which tend to demotivate even the best of teams. Owing to the dependency on field agents to collect [...]

Data Collection using Mobile Technology and its Benefits

By |2020-12-13T01:48:02+05:30December 13th, 2020|Field Data Collection|

In today’s times, data is one the most important tools for any company to become successful. This is further emphasized by the fact that focus of the economy is no longer restricted to the ambit of any industry and has instead shifted to the collection of information. In such a scenario, for any business to [...]

4 Ways to Put an End to Hard data for Your Brand’s Growth

By |2020-12-12T21:52:58+05:30December 12th, 2020|Field Data Collection|

Today’s new generation of customers who are always connected and highly informed are looking for nothing but the best experience from companies. Brand allegiance is more or less inconsequential as it is all about customer experiences and any obstacles on that count can prove to be costly for companies. Field data collection therefore is an [...]

5 Most Common Field Service Management Mistakes Entrepreneurs Need to Avoid

By |2020-12-12T20:52:18+05:30December 12th, 2020|Field Data Collection|

As an entrepreneur in field service management, regardless of your industry, the key to a successful venture is the open flow of information, effective task assignment, and fast customer service. This can all be achieved with the right technology. 5 Field Service Management Mistakes that Entrepreneurs Need to Avoid Here are five mistakes to avoid [...]

How Collaboration Tools are Changing Field Reporting

By |2020-12-12T03:28:07+05:30December 12th, 2020|Field Reporting|

These days, online collaboration tools are reshuffling the deck. If you’re still stuck doing things old-school, time to find out how the addition of a field reporting software can completely change the way you do your business: Anywhere Access Say your contractors are out in the field. This can make it difficult for your team [...]

Importance of Eye-level Product Placement in Retail

By |2020-12-12T02:23:34+05:30December 12th, 2020|Merchandising|

Smaller businesses don’t need to work harder to succeed; they just have to work smarter. Unlike big retailers, smaller companies have a certain flexibility and adaptability that big retailer’s momentum just won’t allow. A small business has to be able to stop on a dime, change course, and do it with smooth precision. This is [...]

Vertical Merchandising: Unlock Sales Growth & Re-energize Your Brand

By |2020-12-12T02:00:50+05:30December 12th, 2020|Merchandising|

Vertical merchandising. You may not know what it is, though you see it every day. You go to a grocery store, the local big box store, or even your chain pharmacy. It’s important for these types of businesses to use retail merchandising that arranges their sales space. They use a planogram so that everything is neat [...]

Field Marketing: Everything You Need to Know About It!

By |2020-12-12T00:34:15+05:30December 12th, 2020|Field Data Collection|

Field marketing is today, still one of the most relevant marketing strategies used by brands to drive sales in stores. It has the potential to help you cut through the noise and make a home in the hearts of your target audience through interactive field marketing practices. In this blog, we have covered the A-Z [...]

5 Ways Retailers Gain a Competitive Advantage with Mobile Apps

By |2020-12-10T18:36:21+05:30December 10th, 2020|Merchandising|

Today, mobile apps give retailers a competitive edge over others. Get here 5 best ways how retailers can gain a competitive advantage with mobile apps. Retail Software - A Modern Sales Approach Retail software is an important tool for conducting business in the field of sales. From advertising and merchandising apps to store audit software, [...]

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