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About Prerna Gupta

With a diverse background that spans operations, business strategy, online advertising and marketing, supported by a strong education in management and economics, I'm a quick learner with a versatile skill set.

How Field Sales Management Software Facilitates Reporting

By |2021-02-09T12:10:41+05:30February 9th, 2021|Field Reporting|

When it comes to providing companies with a quarterly outlook on how things are, sales managers can learn quite a lot from battle-hardened, quality journalists. Data is everything to a reporter, journalist or news agency – it is information, knowledge, factual hard numbers that speak volumes towards a crowd’s behavior, performance, thought process and more. [...]

What is a Retail Store Display? How can you Build an Effective Store Display?

By |2021-02-03T12:55:11+05:30February 3rd, 2021|Merchandising|

A retail store display or a retail display refers to product promotion in a retail store. Products promoted in POP displays, window displays, shelves, tables, or any other space in a store comes under the umbrella term of a retail store display. If you’re a visual merchandiser who is tasked with the challenging task of [...]

Retail Sales Merchandiser: Definition, Job Description and Requirements

By |2021-02-02T01:00:25+05:30February 2nd, 2021|Merchandising|

A career in retail merchandising has grown steadily over the years. If you’re ready to take on the world of merchandising and explore a career in it, you have landed in the right place. This blog post is for everyone who is curious to learn about retail merchandising. Read on to know more. Retail Merchandiser [...]

How to Take the Chaos Out of Construction Field Management?

By |2021-02-01T00:52:22+05:30February 1st, 2021|Field Reporting|

Construction sites are among the top work places where “chaos” is not a word you ever, ever want to use as an accurate adjective, especially given the data on worker deaths in construction as per the OSHA. So when you’re forced to describe the inconsistencies, potential dangers and lack of proper communication on a work [...]

One-Touch Retail Auditing and Analysis

By |2021-02-01T00:18:25+05:30February 1st, 2021|Field Reporting|

They say the battle is won on the field, and any good marketing manager will tell you the importance of good on-field communication. With the increase in online marketing and advertising a lot of times people forget that the best sales are made in person, the biggest deals are done face-to-face and people generally trust [...]

Control Your Store Audits Using Retail Audit Software

By |2021-01-31T20:22:51+05:30January 31st, 2021|Field Data Collection|

Store audits may be time-consuming and difficult to do right, but when they are done right, they can help you take your company to entirely new heights. One of the dangers of settling into running a company is that, sometimes, you don’t want change. An audit can force you to realize that certain habits and [...]

Top Field Reporting Trends to Watch for in 2021

By |2021-01-31T19:31:12+05:30January 31st, 2021|Field Data Collection|

In the light of heightened competition in today’s times, it is important for industries like retail and construction to adopt a proactive approach to process improvement. Field reporting is one of the most important avenues through which such industries can identify lacunas in the system and initiate the process of fixing it. Traditionally, field data [...]

How Field Marketing is Helping Brands to Get Ahead with Ease

By |2021-01-31T19:05:47+05:30January 31st, 2021|Field Data Collection|

There is often unclarity and confusion regarding exactly what field marketing is, and how it differs from trade marketing and merchandising. Some companies may also wonder exactly how the practice can benefit them. An understanding of field marketing software and what it does – both for brands and the consumers they service – will reveal [...]

How Construction Field Reporting Software is Useful in Managing Field Service Technicians

By |2021-01-17T01:54:48+05:30January 17th, 2021|Field Reporting|

In the field of construction, precision and technicality is of utmost importance. It’s easy to think of a construction crew and imagine a few burly men with a lot of brawn and simple directions – but then look towards the architecture and infrastructure of 21st century housing, and you’ll know that there’s a lot that [...]

How Retail Audits Software Can Help You Own the Customer Experience?

By |2021-01-17T01:37:58+05:30January 17th, 2021|Field Data Collection|

Many retail brands struggle with the problem of measuring, tracking, and reporting on the performance of the various aspects of their retail operations. The struggle is real, be it of extracting data from a single store operation for evaluating the in-store experience of the customers or to track the performance of the sales force spread [...]

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