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About Prerna Gupta

With a diverse background that spans operations, business strategy, online advertising and marketing, supported by a strong education in management and economics, I'm a quick learner with a versatile skill set.

Improve Your Sales Effectiveness with the Perfect In-Store Execution

By |2020-09-28T11:02:57+05:30September 21st, 2020|Channel Activation|

Retail is one of the most competitive industries, one that is faced with a constant challenge of improving the customer experience every step of the way. Shaping up the customer journey and delivering highest levels of satisfaction to the customer and that too consistently is therefore the most important pursuits of every retailer. Any smart [...]

How Can You Improve Your Bottomline with Field Data Collection?

By |2020-09-28T11:04:14+05:30September 21st, 2020|Field Data Collection|

Field data collection is an important activity for many different industries including healthcare, construction, and retail. Data-driven decisions often end up dramatically improving the operational efficiency of an organization and at the same time deliver an enhanced customer experience. The improvements in technology and the availability of field reporting software now makes it possible to [...]

Small Improvements in Field Data Collection Can Mean Large Boost in Revenue

By |2020-09-23T13:52:46+05:30September 21st, 2020|Field Data Collection|

Is your business capturing relevant data from the field? More importantly, is that data coming to you in real-time so that decisions can be expedited and processes improved? If not, now is the time to think of field data collection software and integrate it with your data collection efforts. After all, as per, data [...]

A Beginner’s Guide to Product Sampling

By |2020-09-21T11:11:21+05:30September 18th, 2020|Channel Activation|

Product Sampling- What is it? Product Sampling is the activity of managing and regulating free samples to every shopper that visits the store. It is used for testing the accuracy and benefits of a product. This methodology not only helps drive sales but also enhances customer satisfaction, thereby urging your target audience to buy your [...]

Retail Promotion: 5 of the Best Ideas for Retail Stores

By |2020-09-21T10:32:45+05:30September 18th, 2020|In Store promoters|

Retail promotion is a strategy to increase consumer demands and sales. The idea behind a retail promotion strategy is to engage directly with the end consumer and influence their purchase decision. The challenge today, however, is a string of available retail strategies to reach the customer. There are reward points, membership cards, buy-one-get-one offers; the [...]

Benefits of Field Employee Tracking App to Manage Your Business

By |2020-09-17T12:51:30+05:30July 14th, 2020|Field Reporting|

What is a Field Employee Tracking App? Technology has progressed so much today. People are working from home, and taking attendance physically is no longer required. There is another technology that has made managing on-field teams easier – a field employee tracking app. With field reporting apps, reports can be submitted online, and the app [...]

The Ultimate Guide to In-Store Retail Audit

By |2020-09-21T10:40:25+05:30July 14th, 2020|Field Data Collection|

What Is a Retail Audit? Retail store audits are conducted by brands to get data and know the condition of their brands in the stores. A store audit aids organisations to check a multitude of things with respect to their retail strategy. Retail store audits are conducted by representatives of the brand, going around collecting [...]

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