Prerna

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About Prerna Gupta

With a diverse background that spans operations, business strategy, online advertising and marketing, supported by a strong education in management and economics, I'm a quick learner with a versatile skill set.
Education: 1. London Business SchoolDegree Name: Masters in ManagementDates attended or expected graduation: 2014 – 2015A Masters degree in Management, with special emphasis on Marketing, Brand Management and Entrepreneurship. 2. Fudan UniversityDegree Name: Certificate Course Field Of Study Doing Business In China Dates attended or expected graduation: 2014 – 2014 A short introductory course on businesses, markets and the economy of China. 3. Stella Maris College Degree Name: Bachelor of Arts (B.A.) Field Of Study Economics Dates attended or expected graduation: 2010 – 2013 4. Sishya Dates attended or expected graduation: 1999 – 2010 Experience: Admissions Consultant Company Name: App Mission: An Education Consultancy Full-time Dates Employed: Aug 2020  – Present Employment Duration11 mos Applications that lead to Admissions! Over the years, I've had the opportunity to guide and advice several friends and acquaintances on their college applications. Applications which resulted in interview calls and unconditional offers from top universities and colleges across the world. I'm now thrilled to share my application know-how with a broader audience. Looking forward to helping you create a hard hitting application - one that hits it right out of the park! Visit appmission.in, or send me a LinkedIn message to learn more about my applicant-centred approach. Chief Marketing Officer Company Name: 3 Point Human Capital Pvt. Ltd Dates Employed: Dec 2018 – Present Employment Duration: 2 yrs 7 mos Founder Company Name: Joygive Dates Employed:  Jul 2016 – Aug 2018 Employment Duration: 2 yrs 2 mos Location: Chennai Area, India An online donation-based gift registry which invites you to celebrate by supporting a deserving NGO on your special day with contributions from loved ones. Founder and Blogger Company Name: The Trousseau Dates Employed: Nov 2015 – Dec 2016 Employment Duration: 1 yr 2 mos Location: Chennai Area, India The Trousseau is a platform to help you look absolutely amazing at the next wedding you're at - especially if it's yours! My unconditional love for Indian Culture, Weddings, Fashion and Bollywood - in that order - come together to make The Trousseau your go-to resource for wedding style. Business Development Manager Company Name: PP Merchandising Services Pvt. Ltd. Dates Employed: Aug 2015 – Oct 2016 Employment Duration: 1 yr 3 mos Location: Chennai Area, India Seeking and developing new business opportunities, with the aim of diversifying the portfolio of services offered by the company. Online Specialist and Workflow Lead Company Name:  Google Dates Employed: Jun 2013 – Jul 2014 Employment Duration: 1 yr 2 mos Location: Hyderabad Area, India Online advertising solutions specialist for Small and Medium Businesses. Also managed the internal productivity and team efficiency for the erstwhile 30 member UK Advertiser Services team (India). Summer Analyst Company Name: Goldman Sachs Dates Employed: Apr 2012 – Jun 2012 Employment Duration: 3 mos Carried out data analysis to improve the efficiency of the Client Middle Office Team, Securities Operations. Proposed ways in which the efficiency of the team could be improved by 20%.
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Consumer Behaviour in Marketing: An Overview

By |2023-05-26T12:05:35+05:30February 7th, 2022|Merchandising|

Marketing is much more than generating eye-catching content and using engaging advertisements. One of the sole aspects of marketing is understanding consumer behaviour to offer products according to their tastes and preferences. What is Consumer Behaviour in Marketing? Consumer behaviour, by definition, is the study of customers, their likes, dislikes, and their trends in [...]

Store Inventory Management: Meaning & Benefits

By |2023-04-21T13:07:44+05:30January 5th, 2022|Merchandising|

Managing the flow of inventories in your retail store can be challenging. Can you account for the value of your inventories manually? How do you understand when to buckle yourself up and sell them? Of course, you need a proper system and software for ensuring this, and store inventory control lets you accomplish all this. [...]

How to Use the Price Quality Matrix to Optimize Your Product Pricing?

By |2023-07-27T13:33:04+05:30January 4th, 2022|Merchandising|

Are you confused about the prices you set for your store products? The price-quality model has gained considerable popularity in recent times owing to the increased consciousness amongst the customers where they pay for the quality of the items they purchase. While following the price-quality matrix might seem like a compromise for your profits, it [...]

Optimizing the Right Product Mix for Retail Channels

By |2023-04-21T14:18:57+05:30January 3rd, 2022|Field Reporting|

Product Mix is a process through which you can combine several complementary products and form a meaningful arrangement in your store. Is your store looking cluttered and confusing? Beware this might reduce your customers as such stores might lead to confusion. Remember, the best way to ensure higher sales and a more remarkable customer base [...]

What is Production Planning & Its Types

By |2023-04-21T19:13:22+05:30December 16th, 2021|Merchandising|

Production is a vital activity within an enterprise involving transforming raw materials into finished products. The manufacturing process requires critical evolutions to produce essential products. As a result, production planning forms an integral part of modern manufacturing operations. What is Production Planning? Now let's understand what production planning is. Product planning refers to fixing the [...]

Effective Ways To Optimise Your Retail Operations

By |2024-01-08T17:36:28+05:30December 2nd, 2021|Field Reporting, In Store promoters|

The retail business was critically affected during the pandemic. Companies stepped up to create a strong presence on online platforms as the world became digital. Although online spaces have been thoroughly optimised in recent times to enhance customers’ shopping experiences, the feeling of shopping in a brick-and-mortar store is incomparable. Therefore, since the situation [...]

Socio-Economic Classification in Retail Marketing

By |2023-01-27T17:39:51+05:30November 8th, 2021|Merchandising|

A general classification of marketing used to describe the population is the Socio-Economic Classification or the SEC. It was created in 1988 and ratified by the Market Research Society of India (MRSI).  According to the SEC, consumers were classified based on the two basic yet essential parameters. The occupation and education of the (CWE) Chief [...]

5 Types of Fixtures in Visual Merchandising

By |2023-07-28T13:00:01+05:30November 2nd, 2021|Merchandising|

What are Retail Store Fixtures? In layman’s terms, retail store fixtures are structures used in-store to display inventory or products attractively. To know what kind of fixtures will benefit you the most, let’s understand the options available and get an overview of how they can help. Fixtures can be anything as simple as a pegboard [...]

Amazing Benefits Of Scan-Based Trading

By |2022-12-15T14:33:21+05:30November 1st, 2021|Merchandising|

Retailers and the entire DSD supply chain enjoy the perks of Scan-based trading (SBT). If you’re a retail store owner, your store benefits from saving inventory costs, eliminating or reducing shrink, less merchandising process time, and enhanced operational time. All of this leads towards the primary objective, i.e., boosting sales. Implementation of a Scan-based trading [...]

What is Retail Planogram in Visual Merchandising?

By |2022-12-15T14:33:21+05:30October 31st, 2021|Merchandising|

What is a Retail Planogram? The fundamental advantage of having a brick-and-mortar store is the physical space. It is essential to make the best use of this space to derive the most out of your business. The area is utilized by shelves, product standees, check-out counters, aisles for customers to navigate your store, etc.  Planograms [...]

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