Point of Purchase (POP)

Our Point of Purchase (POP) services are provided by our sister company, Marketing In-Store Services. Over the last fifteen years, Marketing In-Store Services has emerged as a name synonymous with top-notch, innovative POP solutions executable with short spans of time.

Our expertise lays with designing and producing POSM used for cyclical executions and promotions. The need for ensuring the reach of these cyclical elements is critical to the successful execution of visibility and sales programs at multiple instances over a given period.

“PP Merchandising Services has consistently provided smooth, seamless and quality delivery. They have been proactive and have taken a solutions-oriented approach to the business.”
Anuj Chaddha
Channel Marketing
GM, Pepsico

 

Channel based POP

  • All stores are not the same and definitely not in India. Our vast exposure to ‘kirana’ and modern formats helps us in creating appropriate solutions for each channel.

POP Design

  • We have a dedicated creative team in Chennai that is experienced with understanding retail spaces and is available to deliver on POP needs for store branding and cyclical promotional activations

POP Production

  • Dedicated vendors and a monitoring team work together on each order to ensure a high-quality and timely delivery. Whether it’s just a print job or a fabrication using multiple elements ranging from acrylic to MDF to steel, we have worked with it all.
    Shelf talkers, Head cards, Shelf Strips, Dispensers, Floor Standing units, Display stands, Gondola cladding, Impulse solutions, Banners, Wobblers and other needs are delivered efficiently and with quality.